Content lead magnets are exactly what they sound like: free products like e-books or courses for anyone who signs up to a list. (Get it? They attract leads.) In this post, Quick Sprout shows you how to find an idea for a lead magnet that your readers want, that they love and use, as well as specific tactics to skyrocket your opt-in rate.

Not just any lead magnet will do—as CopyMonk puts it, the offer is everything. If you need help getting your creative juices flowing, try this epic list of ideas for the "right" kinds of lead magnets that can triple your lead gen efforts.

This video and accompanying blog post is part two of a live case study presented by Jeffalytics. In it, you'll learn the importance of downloadable content, how to brainstorm and create your lead magnet, where to put it, and finally, how to deliver it.