The Definitive Guide to Lead Magnets
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Lead Magnets

Triple Your Email Opt-in Rate by Using This 6-Step Lead Magnet Creation Process

Content lead magnets are exactly what they sound like: free products like e-books or courses for anyone who signs up to a list. (Get it? They attract leads.) In this post, Quick Sprout shows you how to find an idea for a lead magnet that your readers want, that they love and use, as well as specific tactics to skyrocket your opt-in rate.

101 Lead Magnet Ideas For Every Stage of Your Marketing Funnel

Not just any lead magnet will do—as CopyMonk puts it, the offer is everything. If you need help getting your creative juices flowing, try this epic list of ideas for the "right" kinds of lead magnets that can triple your lead gen efforts.

Content Upgrades and Lead Magnets: How to Create and Deploy

This video and accompanying blog post is part two of a live case study presented by Jeffalytics. In it, you'll learn the importance of downloadable content, how to brainstorm and create your lead magnet, where to put it, and finally, how to deliver it.
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The Stressed Marketer's Guide to Lead Generation with Social Media
Download Formstack and Jay Baer's interactive e-book to learn how to turn social media interactions into measurable leads.
Take the Guesswork Out of Marketing Automation
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.
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