February 2026
TOURISM INDUSTRY NEWS
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Wine County License Plate Matching Grant Program
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The Oregon Wine Country License Plates Matching Grant Program will be accepting applications from Jan. 20, 2026, 2 p.m. through Feb. 19, 2026, 5 p.m.
With funding provided through sales of the Oregon Wine Country license plate, Travel Oregon administers a program to make grant awards available to “tourism promotion agencies” for projects that promote wine and culinary tourism.
ORS 320.300 defines “Tourism Promotion Agency” as:
- An incorporated nonprofit organization or governmental unit responsible for the tourism promotion of a destination on a year-round basis.
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A nonprofit entity that manages tourism-related economic development programs and projects.
- A regional or statewide association that represents entities that rely on tourism-related business for more than 50% of their total income.
Please direct questions to grants@traveloregon.com.
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| Three Weeks Until Travel Jam! |
The countdown is on, and now’s the time to register if you haven’t already!
Travel Jam, February 23rd in Medford, OR, brings together partners from across the Southern Oregon region to share insights, celebrate wins, and spark ideas that move our visitor economy forward.
Spots are limited and momentum is building—make sure you’re part of the conversation.
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FREE Transformational Travel Tourism Workshop |
Extend your Travel Jam experience Tuesday, February 24, 2026 from 9am - 12pm at the Talent Community Center with an inspiring, hands-on session led by Travel Jam keynote speaker Jake Haupert, co-founder of the Transformational Travel Council.
This FREE half-day workshop will dive deeper into the principles of Transformation Travel—exploring how intentional, values-driven experiences can create meaningful change for travelers and communities alike.
This workshop is sponsored by TSO and free to attend, but space is limited. Reserve your spot early when you
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Travel Southern Oregon is now sharing industry news, partner highlights, data insights, and regional wins on LinkedIn—and we’d love to stay connected there, too. Follow us to keep up with and share with your networks what’s happening across Southern Oregon’s visitor economy, celebrate partner successes, and see how we’re telling our region’s story beyond the numbers. Join the conversation and follow Travel Southern Oregon on LinkedIn.
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December Regional Research Report |
In December, hotel Demand throughout the Southern Oregon Region was relatively unchanged from a year ago, as hotels sold just 0.4% more room nights compared to one year prior, while supply rose 2.0%. Supply growing at a faster rate than Demand caused Occupancy throughout the region to fall 1.5% YoY to average a 41.4% for the month.
Jackson County hotels recorded the highest Occupancy rate in the region at 44.2% (-2.2% YoY), followed by Josephine County at 42.3% (-7.9%), Douglas County at 38.9% (+0.6%), and Klamath County at 34.8% (+1.9%).
This full report and previous month's can be found on our industry site.
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Travel Southern Oregon is committed to supporting the tourism industry through sustainable destination development, ensuring a positive regional economic impact and a great visitor experience.
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