While the world sometimes sidelines women who reach a certain age, we're proud to say FWSF is stronger than ever after nearly 70 years.
Still, we feel the pressure to stay relevant. Most of the time, that job is easy thanks to our dynamic and diverse members. But in 2024, we took a long, hard look at our branding and asked: Does this reflect the modern, forward-looking FWSF that we all know and love?
While we thought our old look was fine, ... FWSF is so much more than “fine.”
And that made it an easy decision. We wanted branding that stood out as much as our exceptional members. Something with as much energy as our community.
From there, our new branding was born! You saw it for the first time at the holiday party and on our website. And we’ll be updating the rest of our materials in the coming days so we can start 2025 out on a fresh new foot.
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Here’s what else you can expect as part of our brand refresh:
More member content. We know that YOU are what makes this organization great, and by promoting you, and your work, we lift the entire organization. You’ll see more member quotes, videos, and spotlights on social media to start… plus keep an eye on your emails for opportunities to be featured.
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Fill out our member news survey and we’ll start amplifying you RIGHT NOW. There’s no time like the present!
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Share with us! Make sure you’re following us across social media and please tag us in exciting posts or news. Whether it’s pictures from an FWSF event or career news (like a promotion or a job opening), we want to highlight what matters to YOU.
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Streamlined email communications. We know you love us for our events, but we also know you have limited real estate in your inbox.
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We’re working toward a MONTHLY communication that highlights ALL upcoming events.
- We’ll send separate invites to individual events with more information.
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This is a work in progress, so we ask you to bear with us and share any feedback you have with our Marketing & Communications committee.
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More targeted opportunities! The upside of adding member content and spotlighting individual events? It gives us new opportunities to reach out to “sub-groups” within FWSF.
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Expect themes and topics for regularly-scheduled events to create a forum for topics our members are interested in.
- The more you share with us, the better we’ll be able to tailor all of our content, from topics and themes to the way we handle event invites, to YOU.
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Beyond those specifics, expect more COLOR, more original CONTENT, and the same great CONNECTIONS that attracted you to FWSF in the first place.
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Economic Trends and Outlook for 2025 | Wednesday, February 5, 2025 | 11:30 am–1:30 pm
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Featuring Mary Ann Bartels, Chief Investment Strategist for Sanctuary Wealth. Recipient of the 2024 Wealth Management Industry Award Wealthie for RIA Thought Leader of the Year.
Gain valuable insight as we discuss where the economy is headed in 2025. Mary Ann will share her economic outlook and thoughts on market trends, including potential risks and surprises to the markets. You will not want to miss this insightful lunch program!
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Wed, January 8, 2025
12 – 12:30 pm
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| Tues, January 14, 2025
12 – 1 pm
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| Thurs, January 16, 2025
8:30 – 9:15 am
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268 Bush Street #2822 | San Francisco, CA 94104-3503 US
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