August 2026
TOURISM INDUSTRY NEWS
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2027 Travel Southern Oregon Visitor Guide
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Put your business in front of travelers planning their next Southern Oregon adventure. The new 2027 Travel Southern Oregon Media Kit is now available, featuring advertising opportunities in our official Visitor Guide, digital placements across SouthernOregon.org, newsletter placements, and custom story creation designed to inspire visitors and drive engagement.
Whether you're looking to increase brand awareness, promote seasonal experiences, or tell your story through editorial-style content, our marketing opportunities connect you with highly engaged travelers throughout their trip planning journey.
Advertising space is limited, so we encourage partners to reserve their space early. Explore the media kit and secure your 2027 marketing opportunities today.
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| June Regional Research Report |
In June, hotel Demand was relatively flat compared to the same month last year, as hotels sold just 0.8% more room nights Year-over-Year (YoY), while Supply remained elevated, up 2.8% YoY. As a result, hotel Occupancy dropped 2.0% from last June to average 75.0% throughout the region. Both Josephine and Klamath County hotels saw Occupancy rise in June.
Short-term rental supply also increased 3.1% YoY in June, while rental Demand declined 2.3% compared to last year. Occupancy throughout the region averaged 65.7% for the month.
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Region 3 OWCLPTPP Fund Closing Soon |
The 2026 Region 3 Oregon Wine Country License Plate Tourism Promotion Program (OWCLPTPP) guidelines are now available. This annual funding program supports wine and culinary tourism marketing projects in Douglas, Jackson, and Josephine counties.
Applications are open July 17–August 14, 2026. If your organization has a project that promotes Southern Oregon's wine and culinary experiences, we encourage you to review the guidelines and apply.
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Travel Southern Oregon Strategic Investment Fund |
Travel Southern Oregon's 2026/2027 Strategic Investment Fund application period runs July 17–August 28, 2026.
This year's priorities include accessibility, niche and off-season marketing, visitor-facing outdoor recreation, dark sky tourism product development, and destination stewardship.
If your project aligns with these priorities, review the funding guidelines and start preparing your application. Award notifications are expected in mid-September.
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Tell Us About Your Experience Recreating in the North
Umpqua River Region! |
Glide Revitalization is conducting a survey to gather insights on how people recreate in the North Umpqua River region and which improvements people would like to see. This input will
directly inform community leaders and recreation partners. Whether you’re out there every day or have only visited once, we want to hear from you.
The survey will close on Sunday, August 16th, at 11:00pm PST.
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Travel Southern Oregon is committed to supporting the tourism industry through sustainable destination development, ensuring a positive regional economic impact and a great visitor experience.
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