Industry News, April 18, 2023
Industry News, April 18, 2023
  April 18, 2023                                                                                                                                                                               Photo by Naim Hasan

Oregon Governor’s Conference on Tourism – that’s a wrap! 

Thank you to those travel and tourism industry colleagues who joined us in Portland for the 2023 Oregon Governor’s Conference on Tourism last week.  We’re eager to receive your feedback as we seek to continue to improve future conference content and structure. Please complete the survey here.  
We enjoyed celebrating this year’s best partnerships, shining stars, community-building initiatives, promotions and Governor’s Award winners. Check out the individual award videos here.
Photos from the awards ceremony and conference will be available online by end of the week.   
We look forward to seeing you again next year at the Salem Convention Center, March 11-13, 2024.

    See the new annual economic impact numbers from Dean Runyan Associates

    Travel Oregon worked with Dean Runyan Associates to estimate the economic impact of the travel industry in Oregon. The report describes the economic impacts of travel to and throughout the state, including each of its seven tourism regions and all 36 counties from 2003 to 2022. The report also includes detailed estimates of travel spending, the employment and earnings generated by this spending, and travel-generated tax receipts. A primary objective of the report is to provide reliable detailed figures that permit year-to-year comparisons at the state, regional and county levels.
    The 2022 Economic Impact Report and the 2022 Economic Impact Summary are available online.  

      Hidden Trails Podcast nominated for Webby Award

      Last fall, Travel Oregon launched a podcast series in partnership with award-winning travel writer, Aaron Millar, with a focus on guided experiences in Oregon. The Hidden Trails of Oregon podcast episode, The Central Nature Trail, is one of five nominees for best documentary podcast episode at The Webby Awards. We have two chances to win: The Webby Award (chosen by their awards committee) and The People’s Voice Award (chosen by the number of votes). Voting is open until April 20.
      We invite you to listen to the full series on Spotify. And soon, we will launch a German version of all three episodes.
      Please feel free to take a moment and review all the nominees and submit a vote for your People’s Choice.

        ORLA Hospitality Industry Awards seeking nominations

        Oregon’s hospitality industry is full of amazing individuals who go above and beyond, raising the bar for excellence in service, performance, and commitment to their team, organization and the industry. The ORLA Hospitality Industry Awards seek to recognize some of these outstanding individuals who truly exemplify Oregon hospitality.  
        You may have an employee on staff who’s consistently been a tremendous asset on your team, has been recognized as an “Employee of the Month,” or maybe they have stepped up in an important way to serve your guests or community. Please consider making a nomination today and help recognize the importance of their extraordinary contributions. See the 2022 winners here.
        In addition to the Employee of the Year, ORLA is accepting nominations for the Restaurateur of the Year, Lodging Operator of the Year, and new this year, Team Leader of the Year (mid-level employee, supervisor or director). Nominations can be submitted by anyone in the industry or self-applied. If you have a hospitality champion you’d like to recognize, please take a minute to nominate them and help share their story.
        Go to OregonRLA.org/nominate to submit your nomination by June 30, 2023. Award winners will be invited to attend the ORLA Hospitality Conference, Oct. 1-2 in Ashland to receive their award.

          Commission meeting materials available

          On April 3, the Oregon Tourism Commission meeting was held in Portland and live streamed on Travel Oregon’s industry YouTube channel. The meeting recording and materials are available here.

            Celebrate National Travel & Tourism Week, May 7-13

            Established in 1983 by U.S. Travel, National Travel and Tourism Week (NTTW) is an annual tradition to celebrate the U.S. travel community and travel’s essential role in stimulating economic growth, cultivating vibrant communities, creating quality job opportunities, inspiring new businesses and elevating the quality of life for Americans every day.
            Use the industry toolkit to access logo and brand guidelines, messaging, social copy, images and more.
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