What Images Should You Use?
Let's Make Your Content More Impactful |
Photos of last year’s brutal ice storm just resurfaced in my phone and Facebook memories, and they have me thinking about something I talk to every client about: social content is better when it's personal.
Social media managers, like UplinkSpyder, know that the secret to grabbing attention online lies in the right image or video. It’s the #1 factor in getting people to stop scrolling and engage.
So, which of these graphics would catch your eye? Each one delivers the same message, but one will captivate most people far more than the others.
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I created the first image to look polished and professional—it can definitely make an impact. However, because it’s so polished, many people will skim right past it. Or, they may comprehend it but never engage.
The middle image, a personal photo, feels a bit more authentic but still comes across as relatively generic. It has a stock image vibe—slightly more interesting, but not by much.
Then there’s my son, Levi. This photo will catch more attention than the first two and is likely to generate significantly more comments, shares, and likes. It would be even better without the words...because the post itself is what you want them to read and the authentic interesting image can get them to do just that.
When crafting social posts, images and videos are everything. Modern phones make it easy to capture high-quality visuals with minimal effort, and posts that feel less polished or overly commercialized often see far better engagement.
I challenge you to make things easier for yourself (or your social media manager) this year by committing to capturing more photos and videos. Don’t aim for perfection—just focus on being authentic.
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Are you a landscaper? Snap photos of the beautiful landscapes you create or even just plants that inspire you.
An esthetician? Film a quick video answering a common question or share a short clip of someone enjoying a relaxing facial.
Running a restaurant? Take so many mouthwatering photos of your dishes that people can practically taste them through their screens.
You get the idea—show your world and let your audience connect with it!
Happy Content Creating!
Deanna
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| "Who know the web better than a Spyder?"
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