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| News from Clemson University’s Department of Marketing
Spring 2023
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From the Department Chair
Dear Alumni, Friends and Supporters:
With May ’23 graduation just around the corner, it’s a great time to reflect on all that our Clemson Marketing students, faculty, and staff have accomplished this past year. As our number of majors continues to grow, we’ve added several new faculty members and two new full-time advisors to the department. In February, we welcomed colleagues from six regional universities to our Annual Marketing Research Symposium, where they presented cutting-edge research in digital marketing, marketing strategy, and sales innovation. In March, the Marketing Department hosted five speakers, including four Clemson alumni, for a marketing research lunch-and-learn panel. Over 50 students attended to learn more about careers in this field. We wrapped up year two of our inaugural Industry Advisory Board and will host our spring meeting on April 27th, the day before our 13th annual Tiger Paw Classic student-run golf fundraiser. Advisory Board member Lisi Lerch also hosted a group of students and faculty at America’s Mart in Atlanta, where they learned about retailing and merchandising.
We recognized many impressive student accomplishments at the Wilbur O. and Ann Powers College of Business Honors and Awards Ceremony, held on April 15, including our own Mabel Tunstall (Marketing Department intern) receiving the Trevillian Award, a top honor in the College. Finally, we are so proud of our first cohort of the new M.S. Marketing program, who will graduate in May and head off to start their marketing careers. As we head into summer, we are so grateful for your continued support of our programs and students and look forward to hopefully seeing you in Tigertown in the near future! Go Tigers! Thank you!
Jennifer Siemens, Ph.D.
Department Chair
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In This Issue
Enjoy Stories and Highlights from this Semester:
- Alumni Spotlight
- From the Board
- M.S. Program Update
- Research Symposium Recap
- Student Engagement
- New Faculty
- Honors and Awards
- In the News
- Stay Connected
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Alumni Spotlight — Michael Garcia
’08 Alumnus, Michael Garcia, shares his memories and lessons learned from his Clemson Experience. Garcia currently serves as a senior director at Proctor and Gamble in Minneapolis, Minn., and is a member of the department’s Advisory Board. Read more.
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From The Board
In January, Marketing Advisory Board member, Lisi Lerch, hosted three marketing students and Mary Anne Raymond, Ph.D., in Atlanta at America’s Mart. Lerch helped expose and teach these three lucky students all about retailing and merchandising while at America’s Mart.
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M.S. Marketing Program Update
Congratulations to the inaugural cohort of our refreshed M.S. Marketing graduate study program. The Department looks forward to following the success of all twenty-three of these students and expects great things for their futures. Take a moment to hear from one of the newest graduates, Serenity Anderson, and learn more about her post-grad plans in this video.
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Research Symposium Recap
The Department of Marketing hosted the annual Clemson Marketing Research Symposium, a one-day event that brings together marketing researchers and doctoral students from nearby universities.
This annual event, established in 2018, aims to provide critical feedback on existing research projects, expose graduate students to cutting-edge market research and build new research partnerships with collaborators from nearby universities.
Thirty-four professors and doctoral students attended from the following institutions: Clemson University, University of South Carolina, Georgia State University, University of Georgia, Coastal Carolina University, Kennesaw State University and Indiana University. The event included eight research presentations and a keynote by Michael Ahearne, C.T. Bauer Professor of Marketing & Research Director at the Stagner Sales Excellence Institute at the University of Houston.
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Student Engagement
Tiger Paw Classic
The Tiger Paw Classic is an annual golf tournament planned and executed by Clemson marketing students pursuing their sales certificate. This years tournament will take place on April 28. The tournament is designed to benefit all involved, including the students, participants, sponsors and partners, by allowing everyone to enjoy a day of golf and networking. Every year, one student assumes the role of event manager for the tournament, where they have the task of planning and running the entire event. Past event managers learned valuable skills during this experience that they took with them after graduating. Read the full article highlighting past event managers' experiences.
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Student Honors and Awards
Each year, outstanding students are recognized by both the Wilbur O. and Ann Powers College of Business and the Department of Marketing for their commitment to excellence and continuing to uphold the value of a Clemson diploma. View this year’s award recipients.
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In The News
Donnell Bruce graduated from Clemson with a Marketing/Management degree and is the current owner and CEO of Famo Sports, a sports management company created in 2010 to help athletes and families stay spiritually and financially connected throughout their careers and beyond. Read the full article.
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Current Marketing Major Carley Szustak and classmates enjoy studying abroad post-pandemic and learning about the European fashion marketing sphere. Read the full article.
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Lexie Vick, a Clemson Department of Marketing Graduate ‘17, was recognized for her impact with Dabo’s All In Team Foundation on National Girls and Women in Sports Day. Read more here about her story and how other Clemson alumni continue to impact the world of sports. Read the full article.
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On March 9, the Department of Marketing hosted a “Lunch and Learn” with a panel of presenters to speak to students about marketing research as a career. Sixty students had the opportunity to attend the panel forum and network with speakers.
Panelists included: Remy Thim (SKIM, Atlanta), Cat Knotts (Kantar, Atlanta), Mike Kessling (Chick-fil-A, Atlanta), Brea Wagner (Cox Communications, Atlanta) and Rich Groom (Sparks Research, Clemson).
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