email : Webview : Product News: December 2020

Hi there,

Emma is a powerful tool all on its own, but integrations help take your email marketing to the next level. That’s why I’m excited to announce we’ve released three highly-requested integrations: Blackbaud CRM, Raiser’s Edge, and Raiser’s Edge NXT.

I also want to give you an update on our email editor project. We're rebuilding Emma's email editor from the ground up to not only make it easier to use, but to add many of the top features you've been asking for. If you're interested in getting early access to this updated experience and giving us your feedback, make sure to register your interest to join our beta group.

Best,

Cian Brassil
Director of Product

NEWEST ADDITIONS

Integrations to power your email strategy

Many of you have been asking for these integrations, and I’m really excited to share this news with you! Syncing your data to Emma and vice versa allows for more targeted segmentation, personalization, data integrity, and streamlined workflows. We’ve partnered with Omatic to bring you three best-in-class integrations.

Blackbaud CRM with Omatic's Emma - Blackbaud CRM Integration, you can seamlessly combine your email marketing and CRM data to eliminate the ‘blind spots’ caused by disconnected systems. Target your emails in Emma based on Omatic data, build a single source of truth for contact data, and see your Emma contacts and activity in Blackbaud CRM.
Raiser's Edge and Raiser's Edge NXT - These integrations offer flexible and clean data matching, allowing you to gain a comprehensive view of your supporters all in one place. Using complete data will build stronger relationships with your supporters through more targeted segments and timely communications.

Ready to get started? Contact us to learn more.

Check out the blog

Our template gallery just keeps getting better

Last month we rolled out our brand new template gallery. We consolidated the different ways to start a campaign, giving you more visibility into your options, and reducing the steps to get started. As with any new feature, we take your feedback seriously and have made a few additional improvements including:

Additional template sorting options
The ability to rename and delete templates straight from the gallery

We’re always striving to improve the experience for you, and appreciate you taking the time to provide us with your feedback.

Discover more about the template gallery

Be the first to see our new email editor

Our teams have been hard at work building our new email editor and we’re nearly ready to give you a sneak peek. The new editor will include all of the existing Emma editor functionality and will bring with it improved performance, a more intuitive experience, and additional features (think undo & change history, more format options, loads of templates, and GIFs just to name a few!) If you would like to participate in this beta program, please register your interest and we will be in touch in the coming weeks.

Deliverability do's and don'ts for the holiday season

With the holidays being a busy time for email, taking measures to improve deliverability is critical. Whether your goal is to push last-chance savings, share a fundraising campaign, or to simply say thanks, there are simple steps you can take to improve your email's chances of landing in the inbox.

Find out what you can do

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