February 25, 2026

The National Association of REALTORS®’ 2026 consumer ad campaign, More Than Opening Doors, launches Feb. 24 and gives consumers a playful behind-the-scenes look at all you to do bring buyers and sellers to the closing table.

Finding a match between property buyers and sellers can feel like a miracle, but it’s just the start of getting a real estate transaction to closing.

As a real estate professional who’s a REALTOR®, you are there every step of the way—coordinating schedules, managing expectations, negotiating terms and contingencies, solving unexpected problems and soothing frayed nerves. And you do so with a commitment to a Code of Ethics that puts your clients first and ensures all parties are treated fairly.

You know that caring hands can’t be replaced by technology.

Now, the National Association of REALTORS® is bringing the reality of the real estate transaction to life with a new consumer campaign, More Than Opening Doors. The campaign, which launches Feb. 24, includes four new campaign commercials as well as shareable marketing assets (campaign logos, print ads and social media posts) for NAR members and associations.

More Than Opening Doors—part of the “Right by you” strategy introduced in 2025— demonstrates the value of the professional guidance and expertise you bring to what may be your clients’ largest financial transaction ever.

“One key pillar of NAR’s Strategic Plan is to reaffirm the REALTOR® brand as a trusted symbol of expertise, integrity and reliable service for consumers,” says CEO Nykia Wright. “This year’s campaign educates consumers and differentiates NAR’s members as the gold standard in the industry, while at the same time helping members feel the full support of their NAR membership.”

Stories That Are Authentic

The new spots—directed by Sophia Ray of Academy Films and developed in partnership with NAR’s agency-of-record Uncommon Creative Studio—playfully demonstrate your expertise and experiences in dealing with a range of challenges. Below is an example of one of the three produced spots. 

Where You’ll See, Hear the Spots

The media strategy for More Than Opening Doors is led by Havas Media and spans video, audio, social, digital, search and out-of-home to ensure “consistent storytelling and optimized frequency across all consumer touchpoints,” NAR says.

The digital campaign targets potential first-time buyers based on real-time behaviors and intent signals, according to NAR’s release. Spots will run on premium streaming platforms such as Netflix, Hulu, Disney+, Amazon Prime Video, Peacock and YouTube; audio platforms such as Spotify, iHeart and SiriusXM; and top podcasts, including SmartLess and Stuff You Should Know.

For the full article via NAR, and to preview the library of all 4 'spots', click here.

The National Association of REALTORS® Consumer Guide Series is a collection of easy-to-understand, consumer-friendly resources designed to educate buyers and sellers at every stage of the real estate journey. These guides break down complex topics — from agency relationships and fair housing to financing, wire fraud prevention, pricing, and closing — into simple, trustworthy explanations.

The goal is to empower consumers with knowledge, build confidence in the process, and reinforce the value of working with a REALTOR® who is committed to professionalism, transparency, and ethical service.

Each guide is available in both English and Spanish and can be shared digitally or in print, making them a powerful educational and relationship-building tool for REALTORS®.

NAR is pleased to share the latest consumer guide offering sellers 15 essential steps to take before every showing — from picking everything off the floor to wiping fingerprints from the refrigerator. The recently published guides include: Are You Ready to Invest in Real Estate?, Thinking of Selling? 7 Factors to Consider, How to Make Your Home More Energy Efficient, Can’t Pay Your Mortgage? You Have Options, 8 Tips for Selling Your Home in Winter.

The Association of REALTORS® School has partnered with LEAP Online to offer convenient, self-paced continuing education options designed to fit every schedule. Whether you’re a seasoned professional or renewing for the first time, LEAP Online makes it easy to complete your CE requirements anytime, anywhere.

For Seasoned REALTORS®
If your license was issued before December 1, 2023, you are considered a seasoned REALTOR®. To renew, you must complete 14 hours of CE, including:

3 hours in Agency Relationship

2 hours in Fair Housing

9 elective hours

LEAP Online offers convenient CE packages that fulfill both Pennsylvania license renewal and NAR requirements for $125 (MCE Season Pass excempt).
Available packages include:

PA 2024–2026 CE Package #1

PA 2024–2026 CE Package #2

PA 2024–2026 CE Package #3

For First-Renewal REALTORS®
If your license was issued on or after December 1, 2023, through November 30, 2025, you are in your first renewal cycle. The Pennsylvania Real Estate Commission requires completion of the 14-hour Post-Licensing Course (General and Residential Modules).

Cost: $125

This course fulfills your entire renewal requirement.

Already Enrolled?
Log in to LEAP Online to continue your coursework and track your progress.

Need Technical Support?
Contact LEAP Online at (888) 850-0751 for assistance.

PAR Associate Counsels Kacy Clouser, Esq. and Paige Perrucci, Esq. were joined on a webinar by Standard Forms Committee Chair Sylvia Hess-Albright and Vice Chair Dominic Janidas, CCIM, to cover a behind-the-scenes look at the standard forms process and introduce a new form. From the debut of the Buyer’s Request to Broker for Deposit (Form BRB) on March 1 to a comprehensive review of commercial forms, there is plenty happening in the forms world. 

Watch the full webinar recording here, and read the full article via PAR's JustListed Blog, here.

Pennsylvania has released its first comprehensive, data-driven Housing Action Plan, a statewide roadmap developed to boost housing supply, improve affordability and stabilize housing outcomes across urban, suburban and rural communities. The plan calls for building 450,000 new units by 2035 to close a projected shortfall of nearly 185,000 homes if construction rates are not increased, addresses rising costs that burden more than 1 million households, and targets the aging housing stock, with more than half of homes in the commonwealth over 50 years old. Shaped by nearly 2,500 survey responses and extensive regional input, the strategy centers on five goals: expanding housing production and preservation, broadening access for underserved populations, preventing evictions and homelessness, modernizing development regulations to cut costs and delays, and improving coordination and data sharing across state and local agencies.
Source: PA DCED; 2/2026

February 26th | 9:00am-12:00pm
List & Lease Rental Properties in Pennsylvania
Association of REALTORS® School, Malvern

February 26th | 10:00am-10:45am
New Listing Management AI Tools
Virtual Webinar via Bright MLS

February 26th | 1:00pm-4:00pm
Navigating the Complexities of Investor Clients: A Guide for Licensed PA Real Estate Agents
Association of REALTORS® School, Malvern

February 28th | 9:00 am - 11:00 am
PA Req Fair Housing Education 2024-2026
Virtual via Zoom

March 3rd | 9:00 am - 12:00 pm
Legislative Issues, Commercial and Residential (Module 5) 
Red Clay Room, Kennett Square

Contact Us
610-560-4800
info@tcsr.realtor

Office
1 Country View Road
Suite 201
Malvern, PA 19355