New logo
We are extremely excited to introduce the new logo for Adventure Shop’s 20th birthday!
2020 has been a rough road, but the most scenic routes always are! We will make it through, and we’re feeling more ready than ever to embark on the new adventures that await us. What better way to celebrate than with a fresh look.
Our new logo features the Simonsberg Mountain range. It’s the most iconic mountain range in the greater Stellenbosch area. Simonsberg (“Simon’s mountain” in English) was named after Simon van der Stel, founder of our beautiful home town of Stellenbosch in 1679. The mountain is situated between Stellenbosch, Paarl, and Franschhoek, forming an incredible 1,399m peak. The crests of the dramatic mountains encircling Stellenbosch and Jonkershoek are always beautifully visible from town and this is our playground.
The Simonsberg name also holds sentimental meaning for Raino, the owner, who lived in “Simonsberg Manskoshuis” for 4 years while studying at Stellenbosch University. Here the head of house always said: “Simonsberg is the last holiday between your mother and your wife”.
The compass in the logo is a symbol of wander and wonder. It’s the green light for you to let loose in our playground, and a reminder that we will always be there to guide you home after an exhilarating day of adventure. Your next adventure starts here!
#Wearetravelready