Some of you may be marketing professionals who have managed brands for years, and some of you maybe don't know a logo from a log? That's the beauty of a church body as big and diverse as Divine Shepherd. Your strength may be a weakness for others and your weakness may be a passion of one of your peers.
We all find common ground in the Word of God and find joy in celebrating that daily with each other in this organization we call a church. The Bible tells us to share that joy with everyone so that the Holy Spirit may turn their hearts to God (
Matthew 28:18-20;
Luther's Small Catechism). One of the joy-sharing tools at our fingertips in this modern world is the development of a "brand". If you don't know anything about branding, let me summarize - a brand aims to define how people
feel about our organization, this collection of diverse Christians in West Omaha that we call Divine Shepherd.
On paper, a brand looks like logos, colors and fonts that keep media consistent and recognizable, but in reality a brand is built by the actions and attitudes of the people representing the brand. What we show the world must follow this model:
"People like us, do things like this."
-Seth Godin, Author and Marketing Expert
In a lot of ways, we already do this. Every time you volunteer in the community or encourage your neighbor, you are building the "brand" of Divine Shepherd. Now, however, using the new visual marks of this church, we can add an image or color that people recognize as part of that service and the next time they encounter that image - they may feel differently about this diverse collection of West Omaha Christians than they did before.
You will see the new brand "marks" being used around DS more often as we continue to implement the new plan, and some time this summer you can get your hands on items with new DS branding.
Questions about the new logo, the process for choosing the artwork or implementation can be sent to
Aaron Engelman, Communications Coordinator
aarone@dsomaha.org
