In stable times, people tend to stick with what they know. They repeat past choices, trust familiar brands, and stay on autopilot. But when uncertainty rises, habits loosen. Buyers start questioning old decisions, reassessing value, and becoming more open to change.
For marketers, that creates both risk and opportunity. In volatile moments, trust matters more, clarity matters more, and vague messaging fails faster.
Click the link below to read the full article and learn why disruption may be the moment your brand has the best chance to break through.
