Storytelling has been around since we first created language. The mediums may have changed, but telling stories is still a powerful way to communicate. In this post Peg Fitzpatrick shares her ideas about how and why you should use storytelling to boost your content marketing.

ReferralCandy shares their story about storytelling with this infographic. Follow along and discover what storytelling really is, why it works, how to find yours, and more. Bonus: see a ton of examples of brand storytelling that really worked.

Look to the future with your business storytelling. Convince & Convert shares where storytelling in the business world is headed next, along with seven tips for jumping on that next wave and reinvigorating your organization’s storytelling for more successful marketing this year and beyond.