7 Steps to Develop an Effective Marketing Communications Strategy
By Paul Provost, President
Gaining awareness is one of the first steps in the sales process and the main focus of your marketing communications (MARCOM) strategy. Getting to know your audience, crafting your message and tracking results are only a few pieces of the puzzle.
Why all the fuss? An effective marketing communications plan results in a better, more consistent brand experience. The end result: more sales.
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If Your Web Address is on Your Business Card, You Already Believe that Integrated Media Campaigns Work Better
By Frank Werhmann , Creative Director
FACT: Almost all advertising campaigns benefit from greater message repetition.
From a media point of view, the challenge for your business is determining which media combination builds customer loyalty and sales best. Finding the right media combination takes time and effort. There aren’t any shortcuts to this process.
In recent years, online media vendors like Google and Facebook have tried to convince all of us that online advertising is the only media channel you’ll ever need.
- The greater the repetition, the greater the response.
Well, despite the success that some clients have had with online advertising, I want you to think twice before spending your entire marketing budget online. Here’s why: