September 3, 2020
September 3, 2020
Dear Members,

As we approach the fall, with hopefully cooler weather across the state, AZLTA is teaming up with the Arizona Office of Tourism and U.S. Travel to promote safe travel. AOT’s “Rediscover Arizona” and U.S. Travel’s “Let’s Go There” campaigns are designed to help travelers discover tourism options as consumer confidence increases.

We are so fortunate to have incredible sights, attractions and accommodations throughout Arizona to promote to visitors. I encourage each of you to share information about the marketing campaigns with your network. 
As businesses continue to reopen and visitors begin to travel, our industry safety and cleanliness standards are paramount. That is why AZLTA launched the AZSAFE + CLEAN Certification program in an effort to build consumer confidence and awareness about the safety and cleanliness of hotels and resorts in response to COVID-19. The certification is in partnership with the American Hotel and Lodging Association’s Safe Stay initiative which builds upon various sanitation best practices and recommendations from national hospitality and public health experts. More information on AZ SAFE + CLEAN and AHLA's Safe Stay program can be found below. 

In addition, be sure to Save the Date for our Industry Forecast Forum. You won’t want to miss this event which includes an election update from U.S. Travel and the latest industry data from STR. 

I hope you and your loved ones have a happy and safe Labor Day Weekend. 

Kim Grace Sabow
President & CEO

The Let's Go There Coalition continues to move toward launching an industry wide recovery campaign on September 8, the day after Labor Day. This campaign aims to reignite Americans' sense of wanderlust and inspire them to look ahead to—and start planning for—their next trip. Resources are currently available on the website. 
For more information about the Coalition and the upcoming campaign, view the Coalition's webinar and slides from earlier this month or reach out to
On Monday, Governor Ducey was joined by health care leaders to announce a plan of action to increase influenza vaccination rates and urge Arizonans to get the flu shot in order to help manage the spread of the respiratory illness as the state continues to manage COVID-19. 
Industry Relief: Congress is still on recess through Labor Day but we must continue to prepare for Congress' return to ensure that when a final relief package is passed, it includes relief, protection and stimulus for the travel industry.

Urge Congress to pass legislation benefiting the entire travel industry immediately. 

AHLA State of the Industry: This week, AHLA published a State of the Hotel Industry Analysis on the economic and human struggle the hotel industry continues to face six months into the COVID-19 pandemic to increase urgency for Congressional action.

Key findings of the report include:
  1. 4 out of 10 hotel employees are still not working.
  2. Almost two-thirds (65%) of hotels remain at or below 50 percent occupancy, which is below the threshold at which most hotels can break-even and pay debt.
  3. Consumer travel remains at all-time low, with only 33 percent of Americans reporting they have traveled overnight for leisure or vacation since March and just 38 percent saying they are likely to travel by the end of the year.
  4. Urban hotels are suffering the most and facing collapse with cripplingly low occupancies of 38 percent, significantly below the national average.
  5. COVID-19 has left hotels in major cities across the country struggling to stay in business, resulting in massive job loss and dramatically reducing state and local tax revenue for 2020 and beyond.

In coordination with the report, AHLA sent a letter urging Congress to move swiftly to help the industry through a targeted extension of the Paycheck Protection Program, establishing a commercial mortgage backed securities market relief fund, and making structural changes to the Main Street Lending Facility to ensure hotel companies can access the program. 

COVID-19 has significantly impacted business operations across the state. As many businesses continue in person services and public interactions, it is important to monitor how COVID-19 is impacting your company and employees.

Business owners are encouraged to inform their employees about the opportunity to join the AZ-HEROES research project at the University of Arizona sponsored by Centers for Disease Control and Prevention (CDC).

As a participant, your employees will be enrolled in the study for one year, during which they will test themselves on a weekly basis for the virus that causes COVID-19. This weekly test, at no cost, will provide peace of mind for employees to know if they have contracted COVID-19 and help employers assess whether their workplace is susceptible to COVID-19 exposure.

It will also allow employers to know who and how many employees have been exposed to the virus (or if nobody has been exposed) to help make better decisions about precaution measures, staggering work schedules, and work assignments.

For more information, email or visit
AHLA has released an updated version of the Safe Stay Guidelines, an industry-wide, enhanced set of health and safety protocols designed to provide a safe and clean environment for all hotel guests and employees. The health and safety of our guests and employees remains the top priority for our industry. In keeping with this commitment, the evolving AHLA Safe Stay Guidelines remain an important tool in supporting our industry. 

The updated Safe Stay Guidelines include the following: 
  1. Information on face coverings requirement in all indoor public spaces
  2. Updated overview on events and meetings protocols
  3. Member resource information on collateral available on the Safe Stay website
In addition, COVID-19 Precautions for Hotels is an online course developed in partnership with the American Hotel & Lodging Educational Institute (AHLEI). For those who have not yet adopted this tool, we encourage you to take advantage of this opportunity to properly train hotel staff on the enhanced safety and cleanliness guidelines.  
Utilizing these best practices, including requiring face coverings and practicing social distancing in public spaces, will create an even safer environment for all our guests and employees.
We need your help! The November election is quickly approaching. AZLTA is actively raising funds to support our tourism advocates at the legislature. 
By contributing to the AZLTA PAC, you are helping to elect legislators who support our industry. Every day, lawmakers make decisions on raising or lowering your taxes, enacting or repealing burdensome employer mandates, and promulgating unreasonable regulations. The AZLTA PAC is committed to electing lawmakers who will best represent our objectives – lowering taxes, repealing burdensome employer mandates, and eliminating unreasonable regulations.
Are you AZSAFE + CLEAN Certified? AzLTA is pleased to offer the AZSAFE+Clean certification that aims to provide hotels and resorts a one-stop-shop for industry standards and guidelines for a safe work environment, and confirm to both their team members and guests that they are taking the necessary steps to remain safe and clean. 
Arizona Lodging & Tourism Association has partnered with Teladoc Health to give your employees and their families safe access to care with unlimited virtual visits for both mental health and medical conditions for just $7 per month per employee- no insurance required. 
Reopen with healthy employees and help avoid unnecessary closures. An FDA-authorized at-home COVID-19 test is now available. Our new partner LetsGetChecked offers AzLTA members a 20% discount with code HOSPITALITY20.
AzLTA is excited to work with Source 1 to help members drastically lower supply and F&B costs, while increasing quality and service. Source1 Purchasing makes it simple to collect cash back rebates on items you buy every day, plus cash back to hoteliers on 165,000 items from over 350 manufacturing suppliers, including HD Supply, American Hotel Register, Cintas, Office Depot, S&D Coffee and more.
AzLTA is committed to providing our members with up-to-date resources, webinars, information and recommendations from our state and national partners. Daily updates will be shared on our website so please reference it often and share it with your network.
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