Issue Number: 480

As judging moves into its closing rounds, another eight categories join the LIA Winners & Finalists roll call in Las Vegas. Today’s results span Digital and Creators & Social Platforms; Evolution, Gaming and Creative Use of Data; Creativity In Media; and B2B and Business Transformation.

Every result comes out of LIA’s fully on-site judging process, with no pre-judging and every juror seeing the work together from beginning to end. Ideas are debated, challenged and reconsidered in the room before the final calls are made. As each jury completes that process, its Winners & Finalists are revealed, landing straight in your inbox.

Led by Jury President Menno Kluin, Global Chief Creative Officer, formerly at Iris Worldwide, the Digital and Creators & Social Platforms jury has completed its deliberations and revealed this year’s Winners & Finalists.

Digital recognizes ideas that use digital platforms and technology as the infrastructure for creativity, rather than simply as distribution. The jury awarded three Gold, eight Silver and five Bronze Statues, alongside eight Finalists. 

Creators & Social Platforms rewards ideas designed for, shaped by and activated within creator ecosystems and social platforms, where creators, communities and platform behavior are central to the idea itself. This year, the jury awarded a Grand LIA, seven Gold, 13 Silver and 11 Bronze Statues, plus 12 Finalists.

DAVID London earned the Grand LIA for “Dove r/eal reviews” created for Dove Hair.

Under the leadership of Jury President Marco Venturelli, Global Chief Creative Officer/CEO of Leo; Chief Creative Officer/CEO of Publicis Conseil and Chief Creative Officer of Publicis Groupe France, the Evolution, Gaming and Creative Use of Data jury has revealed this year’s winning work.

Evolution celebrates ideas that challenge the status quo and point toward new ways forward, whether through technology, methodology, platforms or entirely new models. The jury awarded a Grand LIA, three Gold, three Silver and two Bronze Statues, alongside five Finalists. 

New for 2026, Gaming recognizes the creative use of video games and gamified interactive media to build branded experiences across desktop, mobile, web, virtual and Web3 platforms. In its inaugural year, the jury awarded a Grand LIA, three Gold, two Silver and two Bronze Statues, plus two Finalists.

The first Gaming Grand LIA went to Electronic Arts, London for “Only In Battlefield,” created for Battlefield.

Creative Use of Data honors work where data plays a fundamental role in inspiring, powering or enhancing the creative idea. This year, the jury awarded a Grand LIA, one Gold, four Silver and two Bronze Statues, alongside two Finalists.

VML Poland, Warsaw earned the Grand LIA for “Lucky Fan Index" created for Wisła Kraków FC.

Led by Jury President Dino Myers-Lamptey, Founder of The Barber Shop, London, the Creativity In Media jury has completed its deliberations and revealed this year’s Winners & Finalists.

Creativity In Media recognizes fresh and inventive media thinking, rewarding work where strategy, insights, planning, buying and optimization meaningfully strengthen engagement, storytelling and effectiveness. The jury awarded a Grand LIA, 11 Gold, seven Silver and eight Bronze Statues, alongside four Finalists.

The Grand LIA went to VML UK for KitKat - The KitKat Heist "PR Statement” and "TikTok Filter".

Led by Jury President Julie Kang, Founder/CEO of Flux AI Asia Seoul, the B2B and Business Transformation jury has revealed this year’s Winners & Finalists.

B2B celebrates world-class creativity in the advertising and promotion of products and services offered by businesses to other businesses. The jury awarded a Grand LIA, two Gold, three Silver and five Bronze Statues, alongside four Finalists.

The Grand LIA went to NORD, Stockholm for “The Faroe Islands Space Program,” created for SKF.

Enhanced for 2026, Business Transformation recognizes creativity that changes the business itself, across operations, services, products, and internal and customer experiences, rather than simply communications that promote those changes. This year, the jury awarded a Grand LIA, two Gold, three Silver and four Bronze Statues, plus four Finalists. 

Ogilvy Singapore earned the Grand LIA for “Vaseline Originals,” created for Vaseline.

The conversations continued well beyond the jury rooms on Wednesday night as LIA brought together jurors, Creative LIAisons attendees, press and partners at the Neon Museum. Surrounded by historic and decommissioned signs that chronicle decades of Las Vegas culture, the evening offered a fitting backdrop to trade jury-room stories, compare notes from the week and make a few new connections across generations and markets.

After several intense days of judging, workshops and talks, it was a chance to switch gears. LIA is about more than what happens inside the jury room, and evenings like this are where the week becomes a little more human: conversations continue, perspectives cross and new relationships start to form. The week may finish in Vegas, but the conversations and connections that hold the creative community continues long after everyone goes home.