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Connection Newsletter

November 2013

Victory Starts with Matrix

It has been a full year now since the acquisition and implementation of Magnum Fitness into the Matrix product portfolio. The move made sense for several reasons. First, Magnum shared the same dedication to the durability and performance of their products that we do at Matrix. Secondly, Magnum’s solid reputation in the Education & Athletics market helped to strengthen Matrix as one of the premier brands in fitness. Last but not least, it provided Matrix with a significantly expanded portfolio nearing 400 products to better meet the needs of our customers.

The Magnum and Varsity series are built for demanding training regiments. Our strength products will help athletes get bigger, tougher and better. We also re-designed some product elements to make it easier to equip and run a high-functioning training facility. We standardize many of the common options that other companies don’t so that our clients get a little more right out of the gate. We incorporated self-storing hooks and other elements to keeps facilities better organized. It also protects the equipment so that it looks good and works well over the long haul. We also have a full range of accessories and customization potential so that our clients get the training facility that reflects their priorities and prepares their teams for success.

If you are looking to provide your facility with the best training equipment available, contact your local Matrix sales representative – or send us a quick message and we can provide you with more information.

In Health,

Kent

ACE Movement-based Exercise Workshop

Matrix is excited to announce another ACE workshop available at our corporate facility in Cottage Grove, WI on Saturday, December 7th. The Movement-based Exercise Workshop is a 1-day workshop will guide participants to an understanding of integrated anatomy and learn coaching techniques for movement-based exercises that can help clients reach their fitness goals.

The workshop is open to anyone – you do not need to be ACE-certified to participate. For details and to register, click here.

Group X Studio Design Strengthens Member Engagement

Since the Myride®+ launch, ICG's forward-motion video (FMV) product for instructor-led classes has triggered a meaningful increase in club owners’ drive to invest – not just in the equipment in their studios, but in studio design, as well. Superior video programming and sensational big-screen footage seem to connect club owners commercially to a visceral level of human info processing.

This visceral level is our unconscious ‘gut reaction’ to whether the shape, color, and sound being experienced are good or bad. Beautiful FMV creates a more engaging and inclusive indoor cycling offering. Clubs that enrich their environment have positive member reactions, their experience to beautiful wall images in vibrant, welcoming colors and textures improve class participation and retention even further. It’s simply more fun to work out in that space.

For more information on Myride+ and custom studio design, click here.