If you aren't familiar with it, account-based marketing may seem pretty similar to traditional demand generation—but there are a number of crucial differences. Start with this guide from Docurated to find out how you can use these differences to create a successful marketing strategy.

Knowing how to implement the right tools is essential to unlocking the true power of account-based marketing. Check out Kissmetrics's list of resources for setting up account-based marketing so you can turn your ABM ideas into action.

Even if you're on board with ABM, your c-suite might not be. These 10 stats and insights from Salesforce will help you prove just how transformational account-based marketing will be for business.