ALL BETS PAY OFF: LIA UNVEILS NEW WINNERS |
The reels kept spinning in Las Vegas as LIA unveiled a brand-new round of Winners & Finalists. In true LIA fashion, every entry was reviewed on-site: debated, dissected and decided in real time by some of the brightest minds in the business, gathered from around the world. Today’s announcement reveals the standout work in Audio & Radio plus Design and Package Design.
Meanwhile, even more juries are now rolling up their sleeves across Non-Traditional; Digital and Use of Social Media & Influencers; Creativity in B2B and Transformative Business Impact; Integration and Direct; Health & Wellness; Pharma & Medical; Health & Wellness – Craft and Pharma & Medical – Craft; Creativity in PR; and the LIA Chinese Creativity Competition. Keep your eyes on this space: more LIA Statues will be revealed in the days ahead.
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Audio & Radio Winners and Finalists Announced
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After days of intense deliberation led by Jury President Sbu Sitole, Chief Creative Officer of The Odd Number Johannesburg, the Audio & Radio jury is proud to announce this year’s Winners & Finalists.
Celebrating the power of sound, the Audio & Radio category honors audio-centric content that captures listeners’ imagination and builds brand connection.
The jury awarded two Gold, seven Silver and 10 Bronze Statues, along with five Finalists.
VIEW THE WINNERS & FINALISTS
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Design and Package Design Winners and Finalists Announced
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The Design and Package Design jury, led by Thomas Mueller, Global Head of Design/Chief Design Officer, EMEA of Accenture Song, is delighted to reveal the world’s best work across these two categories after several days of live judging.
This year, the jury celebrated outstanding work in Design with a Grand LIA, 12 Gold, 17 Silver and 25 Bronze Statues, in addition to recognizing 10 Finalists. FCB Chicago captured the Grand LIA for their remarkable campaign “Caption with Intention".
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The Package Design category honors the most innovative, exceptionally crafted, and beautifully executed packaging designs from around the globe. The jury celebrated outstanding ideas awarding one Grand LIA, three Gold, four Silver and four Bronze Statues, alongside one Finalist.
After rounds of thorough evaluation, the highly coveted Grand LIA was awarded to de la Cruz Ogilvy, Puerto Rico for their beautifully designed work "Glowing Relief" created for Alivia Health.
VIEW THE WINNERS & FINALISTS
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Our Jury Presidents Reflect on Their First Day of Judging |
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Anthony Chelvanathan
Creativity In PR Jury President
Global Creative Partner / Chief Creative Officer
Edelman Canada, Toronto
"Day one, and the room is already electric - though the coffee might be helping! Excited to dive into some lively deliberations as we work to uncover the very best of the best. Stay tuned, this is just the beginning!"
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Stephanie Berman
Health & Wellness Jury President
Global Chief Creative Officer
The Bloc
“Loving this jury – as always, LIA is a pleasure and a privilege! We’re looking for ideas that drive healthy change and drive the industry forward – it’s a tough category to excel in but we’re seeing some really inspiring work. We’re excited to dive deeper into conversation on day 3 as we narrow down to our winners.”
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First Words from the Jury Room |
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