Member Memo - March 10, 2020

Member + Partner Relations

Big office news, we have hired Emily Luna to be the "go-to" contact for our members and community partners. Emily will be coming on board tomorrow. Her goal will be to connect with all of our current Wine Road members and reach out to other wineries in the area. She will also be the point person for our partners within the community, to help us be the best possible partner. The more you know about what Wine Road does, the more you will want to be involved. If you want to invite Emily to visit your property, she can be reached at

Your Community...who are your people?

I had sent out this inquiry last Friday, wanting to connect our wineries that have a strong connection to communities of people (bikers, gardeners, bakers etc.) We are looking for a connection that is obvious via your label, the events you support, classes you offer etc.  Please download this link for more details.
Once we have created a list of strong connections to various "communities" we will add it to our website, share on social, include in a press release etc.

Sharing Great Content...

Every month Wine Road produces great content for you to share. Multiple blog posts, podcasts, and a newsletter, not to mention all the content on our website.
To help you share, we are providing you with a tool kit. We will include multiple posts you can choose from for sharing on Facebook, Instagram, Twitter or to include in your newsletters. You can, of course, edit them to suit your needs, but they can serve an inspiration if you're not sure what to share.
This is the link to the content you could share in March. 

Round two.... 

#tastethefuture  #buywine  #sipsonoma  
Let your friends and supporters know tickets are available at the door   
$75 Weekend, $60 Sunday Only, $10 Drivers (prices include tax).
2020 2nd weekend: Weekend Tickets 1624,   Sunday Only 166,  Drivers 110
Remember to check all ID's; even Drivers must be 21 or older.
           Wine Road office will be CLOSED Monday, March 16th.           
Please return supplies Tues-Fri and the following Mon-Fri.
As a reminder, last weekend we had pre-sold 3400 tickets, this weekend 1900.

#SipSonoma $5 Shipping

If you are interested, we will again coordinate a promotion for a $5 shipping offer, using the promo code SipSonoma in April.
This would run on orders placed April 1-30.  We would need a minimum of 40 wineries to make this launch. It would be promoted via our social media, on our home page and through our podcast.  If you're onboard - let me know by March 20th.

Two More Seminars with Sandra Hess

A proven thought leader in the wine industry, Sandra Hess will be presenting two more seminars for Wine Road members. Register via Eventbrite at Sandra Hess 2020  password wineroad.   $25 per seminar for Wine Road members
1. April 9, 8:30-10:30  Storytelling, how to Develop Meaningful Wine Consumer Connections
2. June 11, 8:30-10:30  top 5 Wine Consumer Engagement Strategies

Register for Symposium

 Event Details are HERE 
Thanks to all of the wineries that offered to donate for the wine reception, to wrap up the symposium. If you have questions about the event, please contact 
Thank you to our Key Partners. We encourage you to connect with these businesses and share their contact information with your customers. 
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