Go forth and taste some wine...we now have 7 WINERIES that have signed up to host you for a tasting!  You can share your referral cards, learn about your neighboring wineries and make some new connections.

Make it happen, sign-up to go tasting.

Bring a bottle for your host (not required, but oh so nice) and if you have referral cards, bring enough to share a stack with everyone at the tasting, then SHARE your experience on social, tag @thewineroad and #sipsonoma

Sign-Up here to TASTE or to HOST

If you are planning to participate in our premier Wine & Food Affair weekend, we have the sign-up link ready to go HERE.

The sign-up is done via Eventbrite - when you sign-up, you will need to list the name of the recipe you plan to serve.

Tickets go one sale Aug. 31st (Aug. 30 for Insiders).

Deadline to sign-up is July 28...that's 10 days from now :-)

Questions ??? contact our Event Manager Debbie Osborn

We are planning a Fall Wine Trail, with a goal of selling 300 tickets.

$50 per person for the day, each winery to pour 2-3 wines, all tasters will be "walk-in".

There will not be glasses, wristbands or RSVP lists - guests will show their ticket on their phone, or a printed copy.  

Tickets go on sale August 3rd.

This is the link if you want to sign-up.  Deadline is July 24.

This is intended to be a casual, taste at the bar, type of event.

We are not selling this as an intimate, high-end tasting experience. We're keeping it simple. We hope people explore some wineries they may not be familiar with, try some new wines - and of course buy, because the ticket price is SO reasonable. We will heavily target the bay area with advertising - along with our subscribers and social followers.

After advertising costs, we were able to make about $10,000 from our Summer Wine Trail.

We are taking that $10,000 and turning it into 8 weeks of streaming ads on Peacock, starting in September.  Without these events, we can't afford this type of marketing and promotion. If we can do the same with our Fall Wine Trail, we will be connecting with Flipboard on a new campaign that will kick off in October, to promote Walk-Ins Welcome, and Wine & Food Affair.

We mailed invoices, but we also sent an online invoice via Square, so you can pay however it works best for you. Winery Assessment is $900, Lodgings Assessment is $500. Form is also HERE

A GIGANTIC, SINCERE THANK YOU TO EVERYONE THAT HAS ALREADY PAID!

Another mention for several Wine Road members in the new Fabulous California posting: Dog Friendly Wineries - including Selby, Foppiano, Balletto, Martorana, Dutton-Goldfield, Papapietro Perry and Kelley & Young.  Story HERE

Ron Rubin has offered to again sponsored the Wine Road Podcast. This is the third year - covering all costs associated with producing the show.

If you're not listening...you should :-)  WineRoadPodcast.com