email : Webview : PRSA Lookout: February Outlook

Get the skinny on government relations

A successful government relations program goes beyond shaking hands and making phone calls. Instead, coordination and consistency are the foundation to an effective campaign strategy.

Tom Griscom has worked at the local, state and national level. His practical tips can help you set the foundation, build the right relationships and identify supporters to contribute to a successful campaign for your clients or business.

Join us on Friday, Feb. 12, at noon at the Edney Floor Five for some solid government relations strategy. Arrive early to grab lunch from Bitter Alibi.

Parking is available for $2 in Union Square Garage less than two blocks away directly behind the Chattanooga Public Library.

Registration ends at noon on Wednesday, Feb. 10, and no shows will be billed.

Member spotlight: Jessica McCosh, PRSA Lookout President

Job title?

Marketing specialist

Where are you from?

I’m an East Tennessee girl. I grew up in Madisonville, which is a small town tucked in the foothills of the Cherokee National Forest in Monroe County.

Why did you join PRSA?

I drank the PRSA Kool-Aid in college. Literally, I have been a member of PRSSA/PRSA since Dr. White at the University of Tennessee at Knoxville told my freshman PR class about the professional organization.

What is your favorite benefit of PRSA?

As hokey as it seems, I find it extremely rewarding to be able to tell other communication professionals about the PRSA network.

What advice would you give to PRSA members?

Harness the power of networking

Get a recap:Speed Networking Luncheon

At last month's luncheon, nearly 50 professionals exchanged handshakes and business cards while speed networking with colleagues across the table.

Become a mentor

PRSA Lookout supports the Lee University and Southern Adventist University PRSSA chapters. Give back to the profession by serving as a mentor to one of their members. After an introductory meeting with your assigned mentee, your only responsibility would be to answer their questions and offer professional advice. A large time commitment is not required. If you are interested in serving, please email PRSSA Liaison Jillian Ellis.

Become a fan
Like us on Facebook and follow us on Twitter to see up-to-date PRSA Lookout photos and news. Use #PRSALookout to connect with local professional peers.

Receive a free membership

New members receive a FREE one-year Chapter membership when they join National as a Regular member.

Code: FEB16

Get the early-bird conference rate

Early-bird registraton for the 2016 PRSA Southeast District Conference held April 6-8 in downtown Knoxville is extended until Feb. 15.

Apply for a conference scholarship

Do you want to attend the Southeast District Conference, but worry about scraping together the cash to attend? Apply for the Mitch Edwards Memorial Scholarship by completing this application and submitting it to PRSA Lookout Chapter President Jessica McCosh.

Become a sponsor

Want to get your organization’s name in front of area communications professionals? Check out our sponsorship opportunities or contact us if you'd like to work on a personalized agreement.

Learn about integrated marketing

Understanding your target audience’s behavior is the first step to incorporating integrated marketing communications (IMC) tactics into your daily communications practice. You can make better decisions about the best channels and tactics to overcome bias, increase engagement and promote virality. To get started boosting your results through the use of IMC, register for this free webinar on Feb. 4 from 3 to 4 p.m.: Behavior – The Entry Point for Adding IMC to your Communications Practice.

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