Content is king in business marketing today. But what does that really mean?
Pushing out great project stories, office events and staff news on social media is an effective way to communicate with clients, potential business partners and talent, but there’s much more to your message than that.
Informative, quality content breaks through and provides value to your audience; it explains or promotes complex ideas in a simple, credible way. It reinforces your brand and positions your company as an expert—the “go to” source—for skillful, knowledge-based solutions. In our industries, there’s no shortage of information to put out there---new technologies, new codes and standards, new trends and ways of doing business—but time and resources are scarce.
That’s where RFI comes in. We’ve been developing high-level content for the AEC community for more than 30 years…for private companies, public projects, associations, foundations and media. We have the knowledge, communication skills and insider’s perspective to bring your information to the forefront.
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- Generate topics
- Research the broader context
- Interview staff and leadership
- Write and edit blogs, white papers, articles, Q&As
- Develop video/podcast scripts
- Draft social media posts
- Improve your quals, proposals and award entries
- Submit articles to the media
- Create email marketing campaigns
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The same topic, with the right treatment, can be repackaged and repurposed, broken down into small bites for social media or scaled up as a journal article. We make the communication part easy—turnkey, even—so you can focus on other tasks at hand.
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Below is a representative list of specialized topics we’ve written about for our clients:
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WELL Building Standards
- Passive House
- NYC Local Law 97
- The multifamily housing market
- Shoreline redevelopment
- Building Management Systems (BMS)
- Transit-oriented development
- SCA school electrification
- World-class airport facilities
- Mobility management
- NYC Building Energy Ratings
- Climate change and resilient buildings
- Benefits of public transportation
- Infrastructure funding
- Masonry for modern times
- COVID’s impact on school HVAC systems
- Infrastructure for cannabis operators
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Let’s discuss how we can bring the expertise from your desk to potential clients. Give us a call or send us an email to let the storytelling begin!
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Reichman Frankle Inc. (RFI) is a full-service marketing and public relations firm specializing in the built environment. A WBE/SBE/DBE formed in 1990, RFI provides marketing strategy, branding, content development, promotional and technical writing, graphic design, media relations and community outreach services to firms and associations in the architecture, engineering and construction industry. Located in Englewood Cliffs, NJ, the firm serves a diverse group of private and public sector clients throughout the New York metropolitan area.
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