Industry News, August 1, 2023
Industry News, August 1, 2023
   Aug. 1, 2023                                          

Travel Oregon with Travel Oregon Advertising Campaign

Today, Travel Oregon launched a new advertising campaign platform called Travel Oregon with Travel Oregonthat promotes the idea that the best way to experience Oregon is with an Oregonian—a guide, a podcast host with in-the-know recommendations or perhaps even a state park ranger with knowledge of Oregon’s dark skies. The campaign will allow Travel Oregon to drive more personal connections between visitors and the state’s people, cultures and must-see, but less-traveled, destinations while making Oregon feel welcoming to all.
“The Travel Oregon with Travel Oregon campaign celebrates the fact that Oregon is best experienced with a guide,” said Todd Davidson, CEO of Travel Oregon. “There’s so much to do and see here, so many incredible destinations and activities, that it can be hard to scratch the surface. Guides take visitors deeper, offering closer connections to welcoming, inclusive and immersive travel experiences.
Read the official press release here and access the industry-facing toolkit here

      Hidden Trails Podcast Receives UK Media Award

      The Visit USA Association UK hosted its 23rd annual Media Awards and first in-person event since the start of the pandemic, honoring travel writers for championing travel to the U.S. The awards ceremony in London recognized outstanding contributions to USA media coverage since international travel has returned. The Hidden Trails of Oregon podcast and its host, Aaron Millar, were celebrated as winners of the award for Best Broadcast including Podcasts. There were 15 total awards distributed that night to journalists, travel writers and media from around the globe for exceptional coverage of various U.S. destinations.
      The podcast is available to stream anywhere you get your podcasts, including Spotify, where you can enjoy the adventure in English or the newly released German version

          Oregon Tourism Leadership Academy Now Accepting Applications 

          The Oregon Tourism Leadership Academy is now accepting applications for the 2024 cohort. This program, offered through the Oregon Restaurant & Lodging Association, is designed for professionals currently serving Oregon’s tourism and hospitality industries. Interested program participants should have supervisory, managerial, or executive responsibilities in either the private or public sector. Program participants must confirm their availability to participate in four multi-day experiences taking place during all four seasons of the year.
          This comprehensive program requires a commitment of time from participants. Before applying, prospective participants should review all program information available here. Interested in hearing from tourism professionals who’ve completed the program? Watch the testimonials from Ashley Cates with Travel Medford and Dawnielle Tehama with Willamette Valley Visitor’s Association. 
          ​If you have any questions, contact Lauri Byerly.​

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