It’s time to #PlanForVacation. Start dreaming of your next adventure TODAY for National Plan for Vacation Day. Take some time today to plot out the first trip you’ll take once we’re able to safely travel and encourage your networks to do the same. Studies show that just planning to take a vacation can help lower stress and make you happier. Need some inspiration on how to get the word out? Here are some ideas for future travelers, and Iconic Oregon Trips to Bookmark in 2021.

Access U.S. Travel’s National Plan for Vacation Day toolkit for additional images, social media copy and other resources to speak to your audiences to help them plan future trips. 

Last week, Travel Oregon launched the Destination Ready program to provide funding and assistance to destination-based organizations to develop and bolster visitor experiences that follow appropriate public health and safety protocols, and that will aid in economic recovery, enhance local livability and provide access to a diversity of explorers. An informational webinar was held Jan. 21 and the recording and FAQs are now available.

Project applications are due Feb. 3. View full program details.

Join us on Feb. 11 from 12-1 p.m. for the latest installment of Travel Oregon’s Small Business Marketing Series. Search Engine Optimization (SEO) can be intimidating. Between keeping up on Google's ever-evolving search algorithms and understanding the nuances of your content management system (CMS), to keyword research and content development, there is never a shortage of tasks to keep you busy. Join Justin Gibbs of Miles Partnership to demystify some of the more misunderstood pieces of SEO and empower Oregon's tourism industry to take control of their own organic search performance.

Learn more about the Small Business Marketing Series and register.

On Wednesday, Jan. 27, join U.S. Travel Association President and CEO, Roger Dow, for a virtual update on the state of the American travel industry. The address will cover the relief and stimulus policy priorities that will be necessary to help safely reignite domestic and international inbound travel to accelerate our industry’s rebound in the upcoming year.

U.S. Travel will also release a comprehensive Power of Travel Platform detailing how advocacy will deliver economic relief and recovery, increase America’s global competitiveness, define the future of mobility and infrastructure, reimagine air travel and improve travel facilitation. 

Register here.