Last Fall, under the leadership of Marketing Professor Danny Weathers, Ph.D., students collaborated with the Department of Food Science and Clemson’s own student-led ice cream enterprise. Marketing major and participant, Olivia D’Egidio shares more: “The ’55 Exchange Creative Inquiry was by far one of my favorite experiences so far as a student at Clemson University, as I was one of two marketing students who had the privilege of working alongside Food Science students on a real-world e-commerce marketing project together. Through the creation and distribution of a survey to customers, we received insights and feedback from customers on a wide variety of topics ranging from preferred flavors and shipping requirements to packaging and pricing requirements. It was interesting to read the unique responses and it’s apparent that customers really love these Clemson Ice Cream products. One of the survey questions asked, ‘Is there anything else you‘d like to tell us about your experiences with Wild Tiger ice cream that would help improve the customer experience?’ My absolute favorite response came from an individual who answered, ‘The ice cream exceeded my expectations. I love the Clemson football program and saw this opportunity on Tigernet. I am a Tarheel and a Gamecock (yes, it’s all strange), but I wanted to help a student-run business during a very difficult year. Keep up the good work.’ This was so refreshing and made me feel like individuals truly cared about providing us with feedback. Overall, this student engagement experience was more rewarding than I expected and it provided me with not only real marketing experience, but also introduced me to the world of food science that I was completely unfamiliar with prior.”

Click to read more about this Creative Inquiry course and its results.

The Ashley L. Cribb ’04 Marketing Annual Scholarship is critical to help cover books, tuition and financial aid for marketing students who might not otherwise be able to afford to continue their Clemson education. To learn more about Ashley and what inspired this generous gift, click here.

Through a partnership with Arthrex, 15 students in Clemson’s Sales Innovation Program were selected as Scholars based on their enrollment in the Sales Innovation Program, relevant coursework and interest in pursuing a career in Medical Device Sales. Each received $5,000 for this Spring semester 2021, and this is the second year that Arthrex has sponsored these scholarships for our students.

“Arthrex takes great pride in its commitment to education, and we are pleased to help develop the next generation of highly skilled professionals like Arthrex Technology Consultants who work with orthopedic surgeons to provide trustworthy technical product support,” said Arthrex President and founder Reinhold Schmieding.

“The Orthopedic Medical Device Product Specialist program has allowed me to dive into the fundamentals of orthopedic engineering and science in relation to Arthrex’s product offerings, enabling a holistic view of the product’s features and benefits among competing products. This program has shed a bright light on my aspirations to enter the medical device field with many networking opportunities and the confidence to pursue my goal in obtaining a position within the industry.” - Brianna Sorrentino, Scholarship Recipient

For the full list of this year’s scholarship recipients, click here.

Although their annual “Christmas 4 Kids” event was canceled due to the pandemic, the Chapman Leadership Scholars still found a way to give back to the community during the holiday season. Led by George Davis and Tevej Rhodes, the Chapman Leadership Scholars rallied scores of students across campus to sew 73 blankets through Project Linus, which is a non-profit that provides hand-made blankets to children and adults in homeless shelters, victims of domestic abuse and children’s hospitals. Enjoy the rest of the story here.

Much of my research explores the role of marketing in securing a sustainable future. To do this, I study marketing messages, stakeholders, market institutions, consumer preferences, societal values, consumer values, technology preferences and marketing sustainability education. My sustainability research has been published in leading business and marketing journals. Moving forward in this space, I hope to start a Market Sustainability Lab on campus where students can get involved with consumer sustainability research via Creative Inquiry. This research is aligned with the Clemson Forward research priority of sustainable environments. - Anastasia Thyroff, Ph.D.

A summa cum laude 1988 marketing graduate, Mark Dodds accredits part of his professional success to the strong foundations he developed while being involved in so many clubs and organizations during his time at Clemson, some positions being the treasurer of Sigma Nu fraternity and Interfraternity Council, an active member of Central Spirit and Blue Key, a member on intramural football, basketball and softball teams, co-chair of a fundraising organization called Students Against MS and a student employee of the Business School’s management department.

Upon graduation, Dodds held marketing and sales leadership positions at IBM and SCANA Corporation before joining Cisco in 2000. He currently serves as Senior Vice President of Global Services and Software Sales at Cisco.

To read more about Mark, click here.