Give Day, April 8, 2026, is an exciting day for our Clemson Family worldwide to come together and impact the lives of our students and future Tigers. Your generous gift to the Wilbur O. and Ann Powers College of Business enriches our programs, elevates the dedication of our students and faculty and propels our business facility toward its full potential. Let us know you've participated by using #ClemsonGiveDay and tagging us with @ClemsonBusiness.

From the roar of stadiums to the subtleties of sponsorships, Clemson University's Angeline Scheinbaum — sports enthusiast, Dan Duncan Professor of Sports Marketing and fellow at the Robert H. Brooks Sports Science Institute — studies how teams use branding to build fan loyalty, connection and trust. In this Q&A, she opens her playbook on sports marketing research.

When asked about Clemson University, Kimberly Byars says it has always felt like home. Learn how Kimberly Byars '92, Ph.D. '25 weaves doctoral research into her leadership approach.

Cadency students were tasked with reimagining the brand of a beloved Greenville, South Carolina, district. Through community-based and archival research, their work celebrates its history while supporting its growth as a thriving hub for business and the arts.

Junior graphic communications major Jenna Fireovid '28 defies all odds as the founder of Women's Club Ice Hockey at Clemson University.

Rosie Hanna, a marketing and economics major, and Brady Young, a finance and accounting major, were announced as the newly elected student body president and vice president, respectively. Their term in office begins the 70th term in Clemson history.

Held at Greenville ONE, where many MBA students complete their coursework, the tile ceremony was created for students who often could not attend the University's larger main-campus commencement. Rather than letting those graduates quietly move on to the next chapter, the MBA program created its own intimate moment of recognition.

We're excited to share a special opportunity to show your business college pride! For a limited time, Wilbur O. and Ann Powers College of Business apparel is available for purchase through Tigertown Graphics. Now through April 12, visit the online shop to order T-shirts, hoodies, polos and more, all featuring official College branding.

The Wilbur O. and Ann Powers College of Business visited Arlington National Cemetery to honor 32 Clemson alumni and fallen heroes. Follow us on Facebook to see more.

See our next generation of business leaders! Be sure to follow @clemsonbusiness on Instagram to see more!

Clemson offers flexible MBA options to fit your schedule and career goals! Meet with our admissions team online via Zoom on Wednesday, April 8, 2026, from 12-1:30 p.m. to ask questions and learn more about each of our programs. We'll cover course requirements and the application process to help you choose the right program!

Join us on the Clemson campus on Thursday, April 9, 2026, for a one-on-one session between 9:30 a.m.-3 p.m. or a group session from noon to 1:30 p.m. to learn more about our full-time MBA programs for recent graduates and part-time programs for working professionals. The events are free, but please RSVP as space is limited! 

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The Exchange is published monthly by the Wilbur O. and Ann Powers College of Business,
225 Walter T. Cox Blvd., Clemson University, Clemson, SC 29634.

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