LAS VEGAS – Aug.12, 2014 – Las Vegas has always tested a reveler’s stamina, but this Labor Day Weekend, Victor Drai’s nightlife triple threat, which includes the brand new Drai’s Beach Club, Drai’s Nightclub and Drai’s After Hours, will partner with chart-topping producer Arty for a ground-breaking, three club, multi-sensory 24-hour performance on Saturday, Aug. 30.  Kicking it all off 11 stories above the Strip at Drai’s Beach Club on the rooftop of The Cromwell, Arty will begin his 24-hour journey at 2:30 p.m., turning the poolside party into the Strip’s must-attend event.  As day transforms to night, Arty will return to the rooftop, but this time he will take over the stunning new Drai’s Nightclub, where he will own the dance floor late into the night before heading below ground; culminating the all day/all night affair with his final performance at Drai’s iconic After Hours nightclub.  

With Arty’s new track, “Up All Night” just released on the new Insomniac Records, it’s the perfect soundtrack (and motto) for the Labor Day Weekend at Drai’s.  Combined with the  24-hour/three venue/three stages party, the complete line-up for the Labor Day holiday is equally impressive and features: 

• Friday, August 29:  MAKJ (Beach Club) & Adventure Club (Nightclub) 

• Saturday, August 30: “Up All Night” with 24 Hours of Arty 

• Sunday, August, 31: Unmet Ozcan (Beach Club) & Skratchy (Nightclub) 

• Monday, September 1: Helena (Beach Club)

The triple venue/triple performance feat is a first for Las Vegas, and is a result of Victor Drai’s unique vision for creating venues that can allow guests to party all day and night. “My goal for all the clubs is to bring the party back to the nightclub/day club concept,” explains Victor Drai. 

• Drai’s Las Vegas:  www.draislv.com 

• Drai’s Beach Club: http://www.draisbeachclub.com/tickets/ 

• Drai’s Nightclub: http://www.draisnightlife.com/tickets/

• Drai’s After Hours: www.drais.net

The 65,000 square foot nightclub and beach club sits 11 stories above the Las Vegas Strip at the new Cromwell Hotel. Drai's features over 4500 square feet of LED screens, multi-level dance club, exclusive VIP Bungalows sharing five elevated pools and 15 luxury mezzanine level cabanas with their own mezzanine level pool overlooking the venue and the city below. Each VIP Bungalow also features its own shower and restroom, offering guests privacy while still being in the middle of all the action. The Beach Club is fully stocked with more than 40 surrounding daybeds, 15 VIP booths, two full bars, an elevated DJ booth, and (ten) 35 foot natural palm trees providing ample amounts of shade.   

For more information and tickets to all Drai’s events go to www.draislv.com and follow Drai’s at Facebook at www.facebook.com/draislv, Twitter at www.twitter.com/draislv and Instagram @draislv. Call at: 702.777.3800

For more information on The Cromwell visit www.TheCromwell.com, or on Facebook http://facebook.com/cromwellvegas or follow on Twitter http://twitter.com/cromwellvegas

For downloadable high-res images of Drai’s and Cromwell: 

Caesars Entertainment Corporation, the world's largest casino-entertainment company, will open the Strip’s first, stand-alone boutique hotel, The Cromwell, Memorial Day Weekend. Rooms are on sale now. Following a $185 million renovation of the former Bill’s Gamblin’ Hall & Saloon, the resort is situated on the bustling corner of Las Vegas Boulevard and Flamingo Road. The Cromwell will bring an exclusive, luxury lifestyle hotel experience to the Strip, focusing on hospitality, amenities and personalized service. An intimate collection of 188 rooms and suites, a 40,000 square-foot casino space, and the first-ever restaurant by celebrity chef and television personality Giada De Laurentiis will set the resort apart, while the rooftop pool experience will redefine Las Vegas nightlife culture. Drai's Beach Club • Nightclub, designed and operated by nightlife impresario, Victor Drai , will span 65,000 square-foot with day and nightlife experiences boasting open-air, panoramic views from 11 stories above the iconic Las Vegas skyline.     

jeff@jeffwagneragency.com – 323-461-1011

michelle@jeffwagneragency.com – 702-287-413