email : Webview : Web Matters Newsletter

Hyperlink Interface Update

Recently, the Drupal module for hyperlinks had a backend update, which impacted its editor interface in the WYSIWYG text editor.

The check marks that were used to confirm a link placement have been replaced with an Insert button.
To set a link to open in a new tab, you will need to add/apply a hyperlink to the text, then select the "link properties" button on the link editor. Here, you can toggle to set a link to open in a new tab.

As a reminder, links should open in a new tab only for URLs that leave ohio.edu (or if there is a strong UX case for a new tab to open - like a user needs to browse something and come back to the original page for action).

Name Change Updates

Edison Biotechnology Institute Name Change

Last month, the Edison Biotechnology Institute changed its name to the Institute for Molecular Medicine and Aging and moved to the Heritage College of Medicine website. Their new website was published at https://www.ohio.edu/medicine/institute-molecular-medicine-aging. The UCM web team updated all links and text references to the old site. Make sure that you reference the site in future edits using the new name and url.

Office of Research and Sponsored Programs Name Change

Last month, the Office of Research and Sponsored Programs changed its name to the Office of Sponsored Programs. The url to their website changed from ohio.edu/research/orsp to https://www.ohio.edu/research/sponsored-programs. The UCM web team updated all links and text references to the old site. Make sure that you reference the site in future edits using the new name and url.

Check Statistics and Brag Points on Your Site

Please review the Fast Fact and Fact Card elements spreadsheet to make sure all information on your pages is current and accurate. This spreadsheet is not a comprehensive list of all pages that have statistics, brag points and other time-sensitive data. Even if your site is not listed on this spreadsheet, summer is generally a good time to quickly review all pages in your site to make sure all content is current and accurate.

Check your pages by August 6. Find your site on the spreadsheet and highlight each row in green after you’ve reviewed and/or made updates to its stats. The UCM web team will review and remaining items after this date.

View the Spreadsheet»

tools-screwdriver and wrench criss-crossed

Tips and Tricks

As a reminder, it is always best to link directly to a node instead of linking to a full URL path. (This will prevent links from breaking when page URLs change.) However, sometimes this is not possible. When linking to a URL, ensure that the full https:// precedes the ohio.edu hyperlink – when the s, https://, or www is missing, it can either break the link entirely or create a redirect chain, which hurts our website’s SEO and negatively impacts user experience. Another common mistake we see is editors pasting in “webcms” links. Please do not do this. Webcms links will be completely broken for public website users as these are linking to the Drupal back-end version of a page.

Managing Links Instructions»

Analytics in Action

Unlock Insights from Google Organic Search Data

Your Looker Studio Dashboard surfaces valuable insights from Google Organic Search that can help you improve visibility, click-through rates, and overall content performance. By analyzing search behavior happening on Google Search, you can make smarter SEO (Search Engine Optimization) decisions to better align with user intent.

Here’s how to turn insights into action:

Boost CTR

Refresh page titles and meta descriptions for keywords with high impressions but low clicks to better attract searchers.

Fill Content Gaps

Create or enhance pages targeting low-ranking, high-potential keywords to cover unmet search needs.

Improve Visibility

Optimize SEO elements for keywords with strong clicks but low impressions to increase page exposure.

Align Content to Intent

Refine page content and structure based on user behavior to better meet searcher needs and drive engagement.

Use the Google Organic Search Insights Report to drive smarter SEO strategies and strengthen your site's search presence.

Learn More About Using the Google Organic Search Insights Report»

From OIT's Digital Accessibility Team
The Accessibility Habit Series

Accessibility with Microsoft

Join OHIO-DAN in July for a session with Laurie Allen, Accessibility Technologist Evangelist from Microsoft. Laurie will discuss Microsoft’s mission around digital accessibility and highlight tools and features built into Microsoft products that support accessible digital content and collaboration.

Whether you work with SharePoint, Office 365, or support web content in other ways, this session offers valuable insights into how accessibility is embedded in the Microsoft tools used across campus.

Meeting Details:

Date: Thursday, July 31, 2025

Time: 4-5 PM EST

Location: OHIO-DAN Teams channel

Stay Connected:

Join the OHIO-DAN to stay informed on upcoming events and learn how to write meaningful alt text and build this essential habit into your web publishing routine.

Look for weekly tips every Tuesday on the OHIO-DAN Teams channel.

outline of three people with speech bubbles overhead to represent a conversation

Web Editors Forum

The Web Editors Forum is a monthly meeting for all web editors, publishers, and content managers. We come together to discuss topics of interest to the group to improve our websites and the processes we use.

Next Web Editors Forum Meeting

Wed. July 30 at 10:00am | Review New Training Course & Breakout Sessions Review

Open Labs

Open labs are offered so that web editors can schedule focused time to work on their web pages and have assistance available. Shelli Minton, Web CMS Specialist and Training Supervisor, will be logged in to answer questions as needed.

Schedule: every Tuesday 2:00-3:00pm and every Thursday 9:00-10:00am

You can add the labs to your calendar by checking the meeting details in the forum general discussion.

Join the Web Editors Forum

What Do You Want to Talk About?

Have a web question? Looking for a shortcut? Email your quandary to us at webcontent@ohio.edu. We'll do our best to provide an answer, and maybe even share it here so everyone benefits.

OHIO WEB MANAGER TOOLBOX

Editorial Style Guide | OHIO Brand Resources | Logos | Colors | Typography

Web Help Guides | Site Manager Directory | Web Elements Catalog | UCM Request Form

Manage your preferences | Opt out using TrueRemove®
Got this as a forward? Sign up to receive our future emails.
View this email online.

1 Ohio University
Athens, OH | 45701 United States

This email was sent to .
To continue receiving our emails, add us to your address book.