In this edition, we explore the many ways Rooibos continues to make a mark – from supporting healthy beginnings for babies, to breaking new ground in functional beverages, skincare, and international trade.

We highlight a Stellenbosch University study showing Rooibos as a naturally soothing option in baby foods, while BOS Cordials introduces a clean-label, vitamin-packed drink range powered by Rooibos. Green Rooibos also continues to shine in beauty routines, with antioxidants and anti-inflammatory properties promoting healthier skin.

Finally, Rooibos is heading to Shanghai for the 8th annual China International Import Expo, reinforcing its global presence and showcasing South Africa’s iconic tea to one of the world’s largest consumer markets.

All this and more below!

A new Stellenbosch University study has found that more than a third of South Africa’s baby foods contain added flavourings - most of them sweet. Vanilla, caramel, chocolate, honey and even Rooibos topped the list. 

While early exposure to sweet flavours can shape lifelong taste preferences, Rooibos stands apart: it’s naturally caffeine-free, gentle on little tummies and doesn’t rely on added sugars or artificial sweetness to taste good.

As concerns grow over misleading baby food labels and sugary additives, Rooibos continues to offer a pure, naturally soothing option for parents who want to introduce their babies to real, unflavoured goodness. 

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BOS, the proudly South African brand known for its vibrant Rooibos ice teas, is expanding into new territory with the launch of BOS Cordials – the country’s first functional, clean-label cordial range. Each flavour is powered by organic Rooibos and enriched with vitamins A, B, C and D, delivering 30% of your daily vitamin needs in every glass. With only six simple ingredients and no preservatives or artificial sweeteners, BOS Cordials offer a refreshing, family-friendly alternative to traditional syrups.

Rooted in the goodness of ethically hand-harvested Rooibos, BOS continues to lead with sustainability and wellness at its core. The range – available in Mango, Litchi and Naartjie – blends nostalgic flavours with modern functionality, making it easy to enjoy a healthier, tastier drink while helping grow the BOS Forest with every 2,000 units sold.

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A fresh piece of skincare news is making waves: according to NewsBytes, green Rooibos - the unfermented form of the famed South African tea plant - is proving to be a buzzy new ingredient in beauty routines.

Why the interest? NewsBytes reports that green Rooibos is especially rich in antioxidants such as aspalathin and nothofagin, which help neutralise free radicals and reduce oxidative stress - key culprits behind ageing skin. It also boasts anti-inflammatory qualities that may soothe irritated or sensitive skin, and is credited with supporting hydration and promoting a more even skin tone.

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South African Rooibos tea has officially arrived in Shanghai ahead of the 8th annual China International Import Expo (CIIE), taking place from 5–10 November 2025. The shipment marks Rooibos’ continued expansion into the Chinese market, where demand for natural, health-focused beverages is growing rapidly. Alongside other South African exports, Rooibos will feature prominently at the expo, showcasing its unique antioxidant-rich profile and natural wellness benefits to one of the world’s largest consumer markets.

At the South African pavilion, Rooibos will take centre stage as part of the country’s push to highlight authentic, sustainable products. With smoother logistics and early arrivals, producers are confident that this year’s expo will strengthen Rooibos’ presence in China, building long-term partnerships and introducing this iconic South African tea to even more international consumers.

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