Optimize Twitter Performance with New Tweet Activity Dashboard
While I had a few days off, I stumbled upon a nifty new Twitter analytic tool. After receiving a few favorites on one particular tweet, I clicked on the tweet so I could see who "favorited" it. In doing so, I noticed words I had not seen before: "VIEW TWEET ACTIVITY." This new feature allowed me to see the total impressions and engagements and view highlights of how many people clicked on a photo, clicked on a link, expanded the tweet or viewed my profile picture. It has changed the way I use Twitter. From a business standpoint, it's also having an impact on our social media planning. Read more.