Lincoln City’s Transient Lodging Tax (TLT) continues to make a big impact on our community, generating $12.4 million for the 2024-2025 budget.

62% of these dollars go into the city’s general fund to support public safety, maintain infrastructure, and enhance community facilities—helping to balance the impact of visitors. The remaining 38% is dedicated to Explore Lincoln City, which promotes tourism, drives economic development, and stewards our natural spaces.

Transparency remains a cornerstone of our work, and we’re proud to share how these resources are making a difference in Lincoln City. Check out our annual tourism initiatives and budget breakdown flyer, where you can see how these funds are allocated and the projects they are supporting. 

Lincoln City is thrilled to unveil a bold new marketing campaign: Come As You Are. After five years of showcasing the city’s charm through cut-paper-style animated ads, we’re shifting gears to a fresh, modern approach that speaks directly to our diverse audiences.

This unapologetically authentic campaign celebrates Lincoln City’s inclusive, community-driven spirit—a place that’s unpretentious, welcoming, and uniquely our own. Here, casual is the norm, family traditions thrive, and surprises await around every corner. Lincoln City is a destination for everyone, and this campaign will invite visitors to experience Lincoln City in their own unique way.

Get ready to celebrate a quarter-century of coastal magic! Lincoln City’s iconic Finders Keepers program turns 25 in 2025. This beloved tradition has become a defining element of Lincoln City’s identity, and we have an extraordinary year of activities planned. 

Expect special events, exciting partnerships, and the release of 25 limited-edition metallic glass floats each month. Plus, collect free glass coins, participate in community activations, and explore the brand-new Finders Keepers exhibit at the North Lincoln County Historical Museum. 

Explore Lincoln City is excited to announce the launch of an official online store. The store offers a variety of branded merchandise, including hats, t-shirts, sweatshirts, stickers and more.