The Virtual Spaces & Services working group is excited to celebrate the completion of the #GoDigital marketing campaign, which was designed to raise awareness of four critical library digital services: Digital Collections, Software Checkout, Research Guides, and Library Chat. Created by students for students, the campaign is a culmination of a year-long collaboration with the Department of Media, Journalism & Film. Elite students from a Strategic Communications senior capstone class conducted original marketing research for the campaign using surveys, focus groups, and in-depth interviews in fall 2020.
Anna Gyde, a graduating senior and honors student in Strategic Communication, designed and implemented the #GoDigital campaign in spring 2021. The VSS working group will also continue working on an algorithmic audit of the libraries’ discovery system over the summer. Thank you to everyone for your support and contributions!