When Tesla awarded Elon Musk a multibillion-dollar pay package in 2018
When Tesla awarded Elon Musk a multibillion-dollar pay package in 2018
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How Elon Musk Helped Lift the Ceiling on CEO Pay

The gap with workers widened even further as public companies granted top executives rich pay packages partly inspired by Tesla.

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July 11, 2022 | The New York Times

Thanks to Peter Eavis

When Tesla awarded Elon Musk a multibillion-dollar pay package in 2018, the landmark deal helped to vastly increase the potential compensation of the chief executives at many of America’s biggest public companies.
The package was composed entirely of an enormous stock grant tied to the company’s performance. As Tesla has sold enough electric vehicles to become the most valuable automaker on the planet, Mr. Musk has so far received shares worth nearly $60 billion now — helping to make him the world’s richest person.
Compensation experts say they see the influence of Mr. Musk’s deal everywhere.
“There’s a lot of companies out there that saw that award and its structure,” said Brian Johnson, executive director with ISS Corporate Solutions, which advises businesses on executive pay and other practices. “They think it’s a good way to incentivize performance.”
A new survey conducted by Equilar for The New York Times shows that many of last year’s highest-paid executives got packages that, like Mr. Musk’s, could pay out the sort of sums that would have been unthinkable a few years ago. And even as the gap between what executives and workers earn continued to widen during the pandemic, companies opened the floodgates for what they paid their leaders in 2021.
    Compensation in Context Newsletter - Executive Pay
    All of the 10 highest-paid executives had compensation over $100 million, a first. Their average compensation was $330 million, the highest ever.
    But it’s not just a few executives at the top enjoying the spoils. Underscoring how widespread the pay increases were last year, the median chief executive made $32.1 million in 2021, up 27 percent from $25.3 million in 2020 and far higher than in prepandemic years.
    Jeff Green, chief executive of The Trade Desk, a digital advertising company, reported compensation of $835 million last year, making him the top-paid executive in the Equilar survey, which encompasses 200 companies, all of which have revenue over $1 billion. Mr. Green’s pay in 2021 was the third-highest amount that Equilar found in its past five annual surveys, which are based on companies’ pay disclosures; Mr. Musk’s deal in 2018, which Tesla valued at $2.3 billion, is still the biggest in those years.
    Zig Serafin, chief executive of Qualtrics, a software company, was second last year with compensation of $541 million. It was the fourth-highest sum of the past five years. Peter Kern, the chief executive of Expedia, the travel company, was third last year with pay worth $296 million.
    While those compensation totals are taken from the company’s financial filings, they are often estimates driven by the companies’ attempts to value the stock their chief executives might receive. As a result, the executives may earn less than those totals, especially if the bear market persists and their companies’ stock prices remain depressed, but they could also take home far higher amounts should the stocks recover.
    Many of the highest-ranking executives in the survey received pay packages that were far larger than those of the heads of far bigger companies with much larger profits. For example, Tim Cook, chief executive of Apple, received his first equity award since 2011 last year and had total compensation of $99 million, putting him just 13th in the survey.
    Despite the growth in pay, shareholders, apparently believing that it is being tied to performance, have voted in favor of most packages. Only 3 percent of “say on pay” votes got less than 50 percent support from shareholders in the year through June 3, according to an analysis of 1,444 public companies by Willis Towers Watson, a consulting firm that advises companies on executive pay programs and corporate governance matters.
    For several years, public companies have had to compare their chief executive’s compensation with that of a typical employee, the result of a regulation passed by Congress that aimed to help investors assess the level of executive pay. Last year, chief executives earned 339 times more than the median pay of employees at their companies, up from 311 times in 2020, according to Equilar. The median employee wage rose 10 percent last year, to $92,349 from $83,808.
    Last year’s executive pay jumped in part because corporate boards, which decide chief executive compensation, wanted to reward top officers for navigating their companies through the pandemic.
    In addition, the stock market rallied in 2021, and the value of stock grants, which typically constitute the largest share of chief executive compensation, was also higher. When stock prices are rising, boards tend to say executives are doing a good job — and pay them more.
    And in a world mesmerized by Mr. Musk and his successes at Tesla, boards are even more likely to view chief executives as indispensable — and give them huge pay deals.
    “There’s a mind-set that the whole thing will fall apart if we don’t have this off-the-charts talented person in that office,” said Sarah Anderson, a program director at the Institute for Policy Studies, a liberal think tank that often analyzes chief executive pay. “So many people on these corporate boards are benefiting from the system. They’re either executives themselves or they have some other stake in keeping the compensation system the way it is.”
    The largest gap between chief executive and workers in the survey was at Amazon, where this spring a union won a battle to organize a warehouse for the first time. Andrew Jassy, who took over from Jeff Bezos as Amazon’s chief executive last year, had pay that was 6,474 times that of the company’s median employee. His compensation last year, $213 million, was the eighth highest, according to Equilar. Nearly all of it came from a stock grant.
    “The way the S.E.C. rules work, we are required to report that grant as total compensation for 2021 when in reality it will be available to be paid out over the next 10 years, starting in 2023,” Chris Oster, an Amazon spokesman, said in a statement, referring to the Securities and Exchange Commission, which regulates companies’ disclosures. “As noted in the proxy, this award is intended to represent most of Andy’s compensation for the coming years.
    Only one woman, Sue Nabi, chief executive of Coty, the cosmetics firm, was among the 20 top-paid executives in the survey, coming in fifth with $284 million in compensation.
    Measuring Up to Musk
    Mr. Musk’s megapackage was criticized when it was announced in 2018. Skeptics said the enormous riches it promised might encourage him to take too many risks to fulfill the plan’s goals. But pay experts say it inspired boards at other companies to concoct similar deals.
    The groundbreaking feature of Mr. Musk’s compensation plan was not so much the performance targets — those have been around for years — but the colossal amount of stock that covered pay for several years into the future. (Tesla’s board has not awarded Mr. Musk any subsequent stock grants.) The stock that he has so far gotten for the award is worth just over $60 billion, a treasure chest that helped him finance his bid for Twitter. Mr. Musk and Tesla did not respond to a request for comment.
    Though the value Mr. Musk’s package was huge, its terms were demanding.
    Just being employed by Tesla wasn’t enough for Mr. Musk to get any of the award. He received no stock just for showing up, a practice that is common in chief executive packages.
    For him to get the stock, Tesla’s value on the stock market — a function of its stock price — had to keep rising and the company had to hit ambitious targets for sales and operating profits. This ensured there was a belt-and-suspenders approach to performance measurement. Because Tesla’s business and stock have done exceedingly well in recent years, Mr. Musk received nearly all the stock in the deal, according to a recent Tesla regulatory filing, something that seemed highly unlikely at the time it was announced.
    The recent plunge in Tesla’s share price means the stock that Mr. Musk has received from the 2018 award is worth significantly less than it was just months ago.
    Though they have the potential to pay out huge amounts, in certain respects last year’s biggest pay deals were not as demanding as Mr. Musk’s.
    For Mr. Green of The Trade Desk to qualify for the options in his package, valued in the proxy statement at $828 million, the company’s stock price must climb well above current levels, but there are no business goals for The Trade Desk to achieve.
    Melinda Zurich, a spokeswoman for The Trade Desk, said the stock price targets in the company’s award were ambitious and noted that its stock was up several thousand percent since its initial public offering in 2016.
    “Jeff has played an integral role in driving that growth, and is key to the company’s future growth agenda,” she added.
    Mr. Serafin of Qualtrics doesn’t have to hit any performance targets to qualify for roughly two-thirds of his stock pay last year; he just has to remain in his post to get those shares, which the company valued at $360 million in its proxy statement. And his performance-based shares, valued at $180 million, have business operating targets but no stock price goals. Mr. Serafin has already received shares from both awards.
    “As a technology company that encounters significant competition for qualified personnel, long-term incentive compensation plays a critical role in our ability to attract, hire, motivate and reward qualified and experienced executive officers,” Qualtrics, which carried out its initial public offering last year, wrote in its proxy statement. Some companies have awarded executives a large amount of stock when going public as a way to give them “skin in the game.”
    Among the highest paid, Ms. Nabi of Coty appears to have one of the easiest packages to earn.
    Not only does the $280 million in stock awarded to her last year have no share price or business goals attached, she has already received a third of the stock outright — and stands to get the rest of the award as soon as August next year.
    A company spokesman noted that Coty’s stock had risen since Ms. Nabi became chief executive in 2020 and added, “Ms. Nabi is one of the beauty industry’s leading founder talents: a hugely respected business leader with an outstanding track record in the sector. In order to attract a true entrepreneur like her, Coty needed to have an enticing equity scheme.”
    No Limit
    Even though there are many well-used ways to construct rich pay packages, companies are still finding novel ways to do so.
    Last year, Ariel Emanuel, the chief executive of Endeavor Group and a powerful Hollywood figure who was the basis for a character in the series “Entourage,” got a performance stock award that places no maximum on the amount of stock it could pay out, according to the company’s proxy statement. If Endeavor stock keeps hitting higher price targets, the award keeps paying out stock, for 10 years. (By contrast, Mr. Musk’s blowout package had a capped number of shares.)
    “I haven’t seen a plan like this before, with what appears to be no cap on payouts,” said Steven Hall, a compensation consultant.
    Endeavor, which went public last year, valued the uncapped award at $196 million. Mr. Emanuel got another stock award last year, worth $72 million, that he can receive in full if he stays in his post through next May. Equilar calculated Mr. Emanuel’s total pay last year to be $295 million, placing him fourth in the survey.
    “Mr. Emanuel’s compensation in Endeavor’s I.P.O. year reflects the value he has created over the last 25 years since founding the company and is tied to its continued performance and the creation of long-term value,” a company spokesman said in a statement.
    If Endeavor’s stock, which has recently plunged, does not recover, Mr. Emanuel won’t collect much of his performance stock grant. But Tesla’s stock also fell in the months after Mr. Musk received his giant deal. It then soared, clearing the way for Mr. Musk, and other chief executives after him, to enjoy sky’s-the-limit pay.
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