HELLO!
Welcome to Explore Lincoln City’s Industry eNewsletter, where we keep you informed on initiatives and resources related to tourism in Lincoln City. Please share this newsletter with your colleagues and business associates to help strengthen our outreach.
Kim Cooper Findling
Director, Explore Lincoln City
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JOIN US FOR A DARK SKY TOWN HALL ON JUNE 26
Curious about how Lincoln City could become an official Dark Sky Community? Join us for a lively town hall on June 26 from 6:00–7:30 p.m. at the Lincoln City Outlets, Suite 306 (next to Carter's and Salt). Hear from dark sky consultant Dawn Nilson, connect with local partners, and learn how reducing light pollution protects wildlife, improves community well-being, and opens exciting new opportunities for night sky tourism. Stargazing draws overnight visitors - people who stay, dine, and shop in town. As tourism is Lincoln City's primary industry, becoming a Dark Sky Community is a smart economic move. Come learn how you can help shape this future.
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A FRESH TAKE ON THE FOURTH
The countdown is on for Lincoln City’s first-ever drone show, and excitement is building. This innovative Fourth of July celebration will feature 200 LED-lit drones in a colorful and choreographed display above Siletz Bay, offering a visually stunning and environmentally responsible alternative to traditional fireworks. The shift reflects years of community feedback concerning safety, wildlife, veterans, pets, wildfire risk and firework regulations. Lincoln City’s decision to embrace this new format has already gained national attention, recently highlighted in The Washington Post and earning recognition across the country for leading the way in reimagining holiday celebrations.
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REMINDER: FIREWORKS ARE PROHIBITED IN LINCOLN CITY
As we head into the holiday season, we kindly remind short-term rental hosts, residents, and business owners that the sale, possession, and use of fireworks is prohibited within Lincoln City, on both private and public property. These rules help protect our community, natural areas, and wildlife. Violations may result in fines or prosecution. A printable flyer with this information is available to display in your business or rental property.
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“COME AS YOU ARE” CAMPAIGN MAKES A STRONG FIRST IMPRESSION
Explore Lincoln City’s “Come as You Are” spring campaign concluded with promising results. For the first time, an Explore Lincoln City campaign extended to Bend, Eugene, and Seattle, generating strong engagement in new markets. Centered on a message of inclusivity, individuality, and feeling at home in Lincoln City, the campaign resonated with audiences across the Pacific Northwest. The campaign’s media mix included streaming and cable TV, paired with print and billboard ads for broader visibility. View one of the campaign video spots here. In the 2024–2025 fiscal year, Explore Lincoln City marketing campaigns generated $14 million in direct destination revenue and $5.9 million in lodging revenue, resulting in a total economic impact of $19.9 million. This delivered a return on ad spend of 287 to 1.
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CELEBRATING EXCELLENCE IN HOSPITALITY
Jason Coleman, Senior General Manager at The Coho Oceanfront Lodge, was recently recognized with the 2025 Hospitality Award at the Oregon Governor’s Conference on Tourism. Jason exemplifies what hospitality in Lincoln City is all about - leading by example, stepping in wherever needed, and ensuring every guest feels truly welcome. It is a well-deserved honor and a proud moment for Lincoln City on the statewide stage. View Jason's award video here.
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NEW THIS SUMMER: BIOSPHERE BEACH AMBASSADOR PROGRAM
Explore Lincoln City is excited to support the new Biosphere Beach Ambassador Program through the Community Partnership Fund. Throughout the summer, stationed at the 15th Street beach access point, local naturalist Josh Havelind will be out connecting with visitors - sharing fascinating facts about our tidepools, marine life, and the unique ecosystems along our coast. By educating guests on how to explore these sensitive areas responsibly, Lincoln City can continue to support high visitation while preserving the natural environments that make our destination so special.
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30 YEARS OF CHINOOK WINDS CASINO RESORT
Chinook Winds Casino Resort is celebrating 30 years in Lincoln City. As one of the city’s largest employers, the organization plays a vital role in the community's economic and cultural landscape. Over 130 team members have been with the casino for more than a decade. From supporting families during the Echo Mountain Fire to organizing events for local nonprofits, Chinook Winds is a cornerstone of the community. Explore Lincoln City looks forward to highlighting Chinook Winds’ contributions throughout the summer.
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KEEP YOUR LISTINGS FRESH: A REMINDER FOR LODGING PARTNERS
To ensure a smooth guest experience, we recommend routinely checking your property listings on third-party booking sites like Expedia, Booking.com, and others. Make sure your room rates, availability, photos, and amenities reflect your current offerings.
Outdated or incorrect information can lead to guest confusion, negative reviews, and lost bookings. A quick review now helps avoid issues later and supports a better overall impression of your property. Connect with Explore Lincoln City to help keep our Book>Direct listings up to date.
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BIG WINS FOR LOCAL PROJECTS: A LOOK AT THIS YEAR’S COMMUNITY PARTNERSHIP FUNDS
During the 2024-2025 Fiscal Year, Explore Lincoln City awarded more than $76,000 in support of events and initiatives that make our community more vibrant, inclusive, and welcoming to visitors. From the Siletz Bay Music Festival and Foamie Frenzie Surf Competition to new hearing loop technology at Schooner Creek Discovery Park, these grants help elevate stewardship, accessibility, and creativity across Lincoln City. Since 2009, Explore Lincoln City has invested $1.37 million in community-driven projects. The next funding cycle opens July 1.
Find the full list of sponsored events and projects here.
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PHOTO OF THE MONTH
Transient Lodging Tax investment at work! Explore Lincoln City, in partnership with Lincoln City Parks and Recreation, has funded new wayfinding signs throughout town. Designed for accessibility and readability, these signs align with the city’s cohesive brand and are built to withstand the challenging weather conditions of the Oregon Coast.
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DID YOU FIND THIS HELPFUL?
Please share the Lincoln City Industry eNewsletter with your colleagues and friends to keep the Lincoln City tourism community connected and up to date! Click here to sign up and stay informed.
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