As we approach the end of 2020, we have exciting news to share! Earlier this year, the Board of Directors of the Arizona Lodging and Tourism Association and the Valley Hotel and Resort Association (VHRA) voted to merge both organizations to strengthen the impact and statewide presence of Arizona’s lodging and tourism industry effective January 1, 2021.
We are thrilled with the positive response from members of both organizations who recognize the importance of a unified industry voice now more than ever.
For months, our Board of Directors, Governance Committee and Membership Committee have worked tirelessly to restructure the organization to ensure a smooth transition and build a stronger organization. Our leadership team recognizes the importance of maintaining a regional voice, therefore VHRA will transition to a committee of AzLTA led by Paul Gray.
Our industry is facing unprecedented challenges, but our organization is committed to advocating for policies that will protect businesses and employees with a strong, unified voice.
With this merger, the enhanced Arizona Lodging and Tourism Association will be able to increase awareness of the profound impact the lodging and tourism industry has on Arizona jobs, tax revenues, and economic growth.
We will also continue to provide educational training, informational webinars, professional development, industry updates and the latest news from our state and federal leaders.
Our team will provide additional information in the coming weeks about the new organizational and membership structure.
We thank you for your support and look forward to building an even stronger and unified association.