In order to really rock your content marketing efforts, your brand has to have someone serve as the primary owner of all your content initiatives. In this article from The Content Marketing Institute, you'll unpack the role of the Chief Content Officer, from duties to the necessary education to do the job well to success metrics for the job.

Having the right person for the job is only one piece of the content marketing puzzle. Then you have to actually produce high-quality content—which sounds obvious, but can be tricky in practice. Tune in to this episode of Copyblogger FM to explore the best way to organize your time and energy in order to produce good material consistently.

Finally, you need a team to help you execute the work. Contently offers this guide and workflows for putting together an in-house team that will help you build your "brand newsroom."