Claims that video must be horizontal are tied to how we have consumed video in the past. But people are shooting and consuming more video on their phones every day. In this quick video tutorial, Business Insider discusses some of the video "rules" vertical video is said to break and why it’s nonsense.

Outlets ranging from National Geographic to Mashable and Vox are beginning to create vertical videos, but there’s no consensus on the best way to actually produce them. This article from NiemanLab explores the various ways different companies are tackling a mobile-friendly shooting style.

Virool, a programmatic video distribution company, is planning a vertical video ad unit called Vertical Reveal. Adweek explores how this new ability to reach audiences might affect the video industry in this post.