Welcome to 2016,
After a year of exciting challenges requiring a wide range of our diverse skills and talents, we at 6P Marketing find it beneficial to look back at the types of work we’ve accomplished to help our clients reach their goals.
2015 was a great year for all of us here at 6P! We worked on many different types of projects, each of which helped our clients present themselves more effectively to their audiences. In addition to this, in June of 2015 6P merged with Edge Marketing Strategies. This beneficial partnership has strengthened and rounded out our service offerings, allowing us to provide more breadth and depth in the marketing and communications solutions required to help our clients grow.
Without further ado, here’s a selection of the type of work we accomplished in 2015, and look forward to helping you with in the year to come.
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HEF Petrophysical Consulting
Brand and Website Development
HEF Petrophysical Consulting (HEF), a borehole imaging service provider in Calgary, Alberta aimed to breathe new life into their customer-facing brand with a new logo and a website to help with ongoing sales efforts. Our team successfully delivered a modern logo and a comprehensive website that exceeded their expectations and needs, helping to establish HEF’s identity as the most attractive choice for dipmeter and borehole imaging services.
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Bituminex Paving
Website Development
Bituminex Paving Ltd., a leader in commercial paving in Winnipeg, selected 6P Marketing to provide a major overhaul to their aging website. The 6P Marketing team worked closely with Bituminex to design and deliver an attractive, professional website that was easy to self-manage and supported the company’s ongoing communication efforts.
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| | Scatliff + Miller + Murray
Brand Expression
Over the course of 2015, Scatliff + Miller + Murray Landscape Architects (SMM) engaged 6P Marketing to improve the professionalism of their brand. This culminated in a brand expression guide intended to evolve their brand and ensure brand consistency moving forward. The 6P team worked with the SMM team to define the new brand direction and design brand collateral, including a new tagline that captures the essence of SMM’s brand and an interim responsive website, ultimately providing SMM with the tools needed to support sales efforts and position the new brand effectively.
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| | Manitoba Pork
Pig Tales: 2015 Red River Ex
Manitoba Pork runs an annual interactive exhibit at the Manitoba Red River Ex, visited by over 220,000 people each year. At 4,800 square feet, the 2015 display was bigger than ever before. As Manitoba Pork’s agency of record, Edge helped to plan, design and construct the Pig Tales experience to maximize engagement, interaction, retention of information and goodwill toward Manitoba’s pork industry. The display included live pigs, shower simulator, build your own shelter belt, photo centre, manure management infographic, tic tac toe game and much more.
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| | Economic Development Winnipeg
AdWords Campaign
Economic Development Winnipeg (EDW) approached 6P Marketing to develop an online advertising campaign to assist with their goal and mandate of attracting foreign direct investment to Winnipeg. 6P worked closely with EDW to create a robust online marketing campaign, including targeted ads and animations, to help them reach their goals of foreign business attraction.
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| | Mission Repair
New Brand Identity, Website
Late in 2014, 6P Marketing was approached by a new start-up computer repair centre to help them meet their goal of reinventing the technology repair landscape in Winnipeg, Manitoba. Our team worked together with theirs to create the name and brand image (including logo and identity kit) for Mission Repair Centre. From there we delivered a fully integrated retail plan that included a responsive website that they can self-manage, exterior signage, front-facing window treatments, floorplan, interior signage, and branded point-of-sale creative materials.
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| | Huron Windows
Direct Mail
In summer of 2015 6P Marketing was engaged by Huron Windows, a Manitoba family owned and operated business for over 35 years, to help increase brand awareness, generate interest and leads, and elevate their brand. We worked closely with Huron to creative direct mail pieces, door hangers, and a new website that connect Huron’s brands elevated image with the high-quality product they provide.
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| | Manitoba Pork
Pork for Peak Performance / Team Jones Sponsorship
2014 Olympic Gold Medalists Team Jones approached Manitoba Pork for sponsorship in 2015. Edge helped Manitoba Pork leverage the sponsorship by ensuring the Pork for Peak Performance brand elements and messaging were highly visible, attractive and accessible at all events whereTeam Jones played or was present.
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| | Genstar
Bonavista Community Identity, Marketing & Support
Genstar Development Company (Genstar) engaged Edge to conceptualize, design and implement the identity, marketing and support for new community Bonavista. Located in Southeast Winnipeg, Bonavista’s emphasis on sustainability, connectivity, natural beauty and healthy living offered abundant opportunity to for eye-catching branding and communications pieces, from the logo and tagline to the brochure, community signage and advertising, both print and online.
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| | Carman, Manitoba
Day Trips: Integrated Marketing
A somewhat hidden prairie gem, Carman Manitoba wanted to raise awareness of all the benefits and experiences it has to offer cultural tourists of all ages. Edge launched an integrated marketing campaign encompassing online and social advertising, print and event advertising and tourism partnerships. The campaign successfully generated significant traffic to the Carman Day Trips webpages, raising awareness and interest in the many experiences Carman has to offer
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| | Strategic Marketing Plans
Various
In 2015, 6P Marketing developed more strategic plans than ever, from full marketing plans to focused communications and brand strategies. We approached each plan by first forming a solid understanding of the client's objectives, and finished by delivering a concise action plan that broke down the steps they needed to take in order to achieve those goals. In 2015 we wrote action plans for municipalities, not-for-profit organizations, technology and software businesses, agricultural institutions and professional service providers.
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