Some experts recommend that content marketers spend as much time (or even twice as much time!) promoting their content as they do creating it. In this guide, Crate dives deep into the importance of distribution and how you can build a content promotion strategy that will give your content wings.

Check out these common mistakes content marketers make when creating a distribution strategy. These pitfalls, brought to you by Construct Digital, prevent you from generating visitors, leads, and even buyers.

Ninety percent of marketers say they currently utilize content marketing in their strategies, but only 26 percent actually invest in their distribution plans. To help you beat that statistic, Convince & Convert put together this list of ideas for how to get that content in front of your perfect audience.