Varietal of the Month - WE NEED Orange Wines, Syrah and Barbera - you can drop one bottle of any of these at the office anytime before July 15.  Let me know if I should add you to the list and be expecting the bottle.  Thanks, Beth@wineroad.com

Our Varietal of the Month post has about 25,000 people that open it, and typically 200-300 clicks on every shopping cart. Not sure who is buying, but they are looking - this is amazing exposure - for 1 bottle of wine.

We are thrilled to have 45 participating wineries!

We have sold our first 40 tickets.

You should have receive a social media tool kit...so share share share.

We need all participating wineries to share news about this new event.

The participating winery list and program is online HERE

If this works, we can do a Fall Trail, Winter Trail, Spring Trail.

June 14th 9:00-10:30 at The Lodge At Healdsburg, $10

What if you learned a thing or two?

What IF this helped you connect with more of your website visitors?

What IF what you learned, helped increase your sales?

Join us for this informative presentation by Jeremy Young as he shares techniques to turn those anonymous website visitors into qualified leads. 

Jeremy will teach you several different ways to capture qualified leads easily and inexpensively. He will also discuss the value of a high-intent SEO strategy.

Cost $10 for Wine Road members

Date & Time: July 12th 9:00-10:30

Location: The Lodge at Healdsburg

Cost: $15 for Wine Road members, $75 non-members

Do not miss this opportunity to learn about something that seems TOO complicated to bother with, or something you don't think would be useful for you.

Join us for a straightforward and interactive 90-minute workshop, where Shana Bull & Amy Lieberfarb will simplify the world of AI and digital marketing in the wine industry. This session will provide you practical, easy-to-understand insights, and action items you can use right away to help you to use AI to market your Sonoma County business.

Key takeaways:

● Why AI will be important in digital marketing.

● Identifying your goals, target audience, and brand personality.

● Creating branded AI-driven content to engage your audience.

● Monitoring and measuring the impact of AI-driven marketing efforts.

For attendees, there will be a 30 minute ZOOM the following week, for questions if you experimented.

We want to make sure you understand how AI works.

Wine Road Networking... meet your neighboring wineries, connect with your peers, partner and refer.

It's crushing to see NO WINERY is scheduled to host a tasting. This is an opportunity to connect with other winery folks, share your wines, tell your story and ideally build a business relationship, so that you can refer customer to each other. This is a community built on supporting each other.

Pick a Wed or Thurs morning at 9:00 or 10:00am, before you open - spend 1 hour. Meet some new people - share referral cards - share on social.

It's easy - SIGN-UP HERE, to host, or to taste. 

Every employee pouring wine needs this training/certificate. If you have recently hired new staff - now's the time to get this taken care of. Your staff can take it online, at a time that works for them.

Responsible Beverage Service

-  This is the link to the online course: https://certifiedalcoholtraining.com/

- This is the promo code:  WINEROAD2023

- PURCHASE THE $15 COURSE - USE PROMO CODE TO SAVE $10

- REGISTER WITH THE ABC - THIS IS $3 PER PERSON

- TAKE THE ONLINE TRAINING

- TAKE THE TEST - GET CERTIFIED

We have a promo code for 35 people.

Ron Rubin Winery has financially supported our Wine Road Podcast for the second year - covering all costs associated with producing the show. Without that support we would not have been able to continue.      Thank you! 

Our show was just listed as #3 in the Top 70 Wine Podcasts.