| Out-of-stocks aren’t rare. They’re routine. And when they happen, shoppers don’t wait. They switch.
Availability wins.
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| When inventory breaks, demand doesn’t pause. You lose it.
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- They substitute
- They check another retailer
- They abandon
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How Brands Protect Demand: SmartSubstitution
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SmartSubstitution helps brands hold onto demand when availability breaks.
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- Dynamically recommends in-stock alternatives
- Keeps shoppers within your brand portfolio
- Maintains conversion at the moment of intent
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|  
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| Because when
availability breaks,
performance shouldn’t. |
Want more insights like this on what drives and breaks conversion?
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| We’re keeping the conference momentum going and will be at these upcoming events:
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| Key Takeaways from Shoptalk
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The theme of Shoptalk 2026: Retail in the Age of AI.
Across sessions, it was clear this is becoming a core driver of how retailers and brands operate, make decisions, and scale.
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What resonated most with us:
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| | Self-delivery could reshape fulfillment entirely
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This one stood out as we think about fulfillment mechanisms – and how they may evolve. A new paradigm is emerging where autonomous vehicles run errands, from grocery pickup to returns. The implication: a fundamental shift in the role of the store and the infrastructure required to support it.
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| | Retail is becoming more customer-led, not product-led
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The strongest brands are using customer data to guide targeting, merchandising, and lifecycle strategy, not just optimize campaigns. The implication: intent needs to be acted on in real time, at the moment a shopper is ready to buy.
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Physical and digital retail need to work as one system
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Stores aren’t going anywhere – they’re evolving into connected parts of the shopping journey. As paths to purchase stretch across channels, connecting those moments and ensuring they convert is becoming critical.
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| | As Alcohol Sales Slump, Retailers Lean into Digital Rebates
Read more →
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