Tired of Team Discounts? Try Rewards Instead             
If you're like most bike shops, you support and sponsor cycling teams and clubs in your area. These clubs can be tremendous brand ambassadors and advocates for your store, while also helping to promote cycling in your local communitiy. However, this usually comes at a price for you as an owner or manager, in the form of steep discounts that you feel compelled to offer team and club members.  
Institute Team & Club Rewards
Wouldn't it be better for you (and your margins) if club members earned rewards that could be used on a future visit, rather than receiving big discounts on each and every purchase?

An automated rewards progam gives you an alternative to straight discounting while still incentivizing your team members (and your other customers) to make repeat visits and purchases. 

If you're thinking about implementing a rewards program and not sure where to start, The Bike Co-op's Ride Club platform gives you the ability to set up a rewards program that will track the rewards your customers have earned, and automatically let them know when it’s time to redeem. You can even set up options for multiple rewards levels (like standard and team levels) and short term rewards promotions, such as double points incentives.
“One of the best things we’ve done in the past 12 months to improve our business was launch the Ride Club Rewards program.  With this we have been able to completely eliminate upfront discounts.  This has had a huge positive impact on our gross profit margin.” 
-Rob Koleser, Marty's Reliable Cycle
Richardson Bike Mart Joins
The Bike Cooperative
We are proud to welcome Richardson Bike Mart as the newest member of The Bike Co-op. Serving the Dallas cycling community since 1962, Richardson Bike Mart is one of the most respected independent bicycle retailers in the country.
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