First Year Student Call Campaign
In response to students reporting low engagement in the Fall 2020 Pulse surveys, representatives from the Division of Student Affairs and campus partners formed an Enhancing Student Engagement committee to meet and strategize efforts. As a part of the committee’s Winter 2021 initiatives to move the needle on this topic, a phone call campaign was created for first year students. 96 staff from the Division of Student Affairs and 21 faculty/staff from across the university called a select group of over 2,100 students to welcome them back to Grand Valley and provide ways to get involved. Below are additional findings from this effort:
- Reached over 700 students via phone (33% answer rate) and all 2,100 via follow up emails
- Overall vast majority of students responded positively to callers (appreciative, surprised)
- Students with additional questions were connected to appropriate resources and offices on campus
- Over 150 students expressed interest in a follow up involvement consultation to find ways to get engaged on campus