Hello Colleague,

NYU’s newly launched brand guidelines can help you—and anyone else who communicates on behalf of NYU—with your communications whether it is your job or one of many hats you wear. At nyu.edu/brand, you’ll find the full guidelines, and in upcoming newsletters, we’ll share a different piece of them with you in a digestible format.

First, we’re focusing on how the NYU brand guidelines can support your communication efforts by conveying a clear, compelling, and consistent image of NYU to your audiences. Understanding what NYU represents as an institution through our brand essence and how we express ourselves through our brand personality are great starting points. These elements are the threads that weave our institution’s stories together, and you can feature them at the heart of your messaging. To maximize the impact of your communications, you can use the NYU audience personas to determine what resonates most with the people you’re trying to reach.