London International Awards
2022 Winners and Finalists
Bronze
Production & Post-Production
Cinematography
| Entrant: | Scholz & Friends, Berlin |
| Brand: | IWC Schaffhausen |
| Title: | "Born of a Dream – A Boy from San Mateo" |
| Corporate Name of Client: | IWC Schaffhausen |
| Chief Marketing Officer: | Franziska Gsell-Etterlin |
| Agency: | Scholz & Friends, Berlin |
| Chief Creative Officer: | Matthias Spaetgens |
| Creative Director: | Joerg Waschescio |
| Copywriter: | Alannah Stritch |
| Art Directors: | Leonardo Valadão/Nathalie Poets |
| Agency Producers: | David Voss/Daniela Berther/Daniel Klessig/Thomas Griesbach |
| Agency Managing Director: | Robert Krause |
| Agency Account Managers: | Janin Brauer/Janice Kretschmer |
| Strategic Brand Planner: | Thomas Scheuring |
| Project Management: | Caroline Spoerry/Patricia Kas |
| Head of Advertising, Media & Digital: | Maurice Moitroux |
| Script Supervisor: | Christopher Disher |
| Production Company: | who’s mcqueen , Zurich |
| Director: | Rune Milton |
| Executive Producer: | Clemens Petersson |
| Producer: | Niels Kau |
| Director of Photography: | Paul Meyers |
| VFX Company: | Copenhagen VFX, Copenhagen |
| VFX Supervisors: | Mikael Balle/Alexander Schepelern/Christian Sjostedt/Robin Scheller |
| Editors: | Adam Nielsen/Emil Gundersen |
| Sound Designer: | Kevin Koch |
| Sound Mixer: | Kevin Koch |
| Music Composers: | Jonas Larsen/Anders Vesterdahl |
Description:
"Born of a Dream" is an ambitious short film project in "Netflix style quality" that portrays the journeys of IWC Schaffhausen founder F.A. Jones (played by Hollywood actor James Marsden) and US superstar Tom Brady in a highly emotional cinematic experience.
We show that these two personalities, divided by a century, share the same values. The ambition to dream big and to chase their dream against all odds.
And it all started in the City of Boston, Massachusetts.
In Tom Brady's dream, we accompany the young Tom. Since his childhood, he has been considered too weak and not very talented. But with his irrepressible will, he asserts himself at high school and college. Scouts and experts still give him little chance of making the pro league and his dream threatens to fail.
Shortly before the end of the draft, however, he is selected by New England, moves to Boston and is to become the best player in history in the following years.?