London International Awards
2022 Winners and Finalists
Regional Music & Sound Company of the Year: Europe
750mph, London
Silver
Music & Sound
Sound Design
Entrant: | 750mph, London |
Brand: | Samsung |
Title: | "The Marketplace" |
Corporate Name of Client: | Samsung |
Global Chief Marketing Officer: | Adam Arnold |
Agency: | BBH, London |
Executive Creative Director: | Helen Rhodes |
Creative Directors: | Philip Holbrook/Stuart Royall |
Creatives: | Wil Maxley/Elliott White |
Copywriter: | Elliott White |
Art Director: | Wil Maxey |
Agency Producer: | Joe Pawsey |
Agency Chief Strategy Officer: | Will Lion |
Agency Account Directors: | Sam Hardy/Agata Krupa |
Agency Account Manager: | Alexander Boden |
Production Company: | MJZ |
Director: | Matthijs Van Heijningen |
Producer: | Donald Taylor |
Post-Production Company: | MIKROS IMAGE |
Edit Facility: | Work Editorial |
Editor: | Rich Orrick |
Sound Design Company: | 750mph, London |
Sound Designers: | Sam Ashwell/Michalis Anthis |
Scored By: | Goldstein |
Music Production Company: | Goldstein, London |
Music Producer: | Goldstein |
Music Composer: | Goldstein Music |
Description:
It becomes obvious that this is a metaphor for the mobile game market, with the hero soon being lured down an alleyway by an Alice-in-Wonderland-inspired white rabbit straight to an underground scene populated by darker characters and merchandise – all in full HD quality. The ad ends with the line: ‘Playtime is over.’
The challenge was to create the world and an immersive experience for the viewer. To give nods to existing and classic video games, phones games, and sci-fi without any supplied elements or infringing any copyrights! Everything was created specifically for the film….
All the guns were either synthesized or built… the 8bits sounds were synthesised, and the alien voices recorded… the foley recorded.
The only thing supplied was the music track, but this was quite different in it original form, we processed it heavily (granular synths and effects) to create the transition and also to set it in the 2nd scene. (Reverb eq abs distortion)
To drive anticipation and excitement among keen gamers ahead of the launch of the first phones containing the new mobile processor, which features a state-of-the art mobile graphics processing unit (GPU) developed by Samsung in partnership with AMD.