London International Awards
2022 Winners and Finalists
Regional Music & Sound Company of the Year: Europe
750mph, London
Silver
Music & Sound
Sound Mixing & Editing
| Entrant: | 750mph, London |
| Brand: | Eurosport |
| Title: | "Winter Beijing 2022 Olympics" |
| Corporate Name of Client: | Eurosport |
| Agency: | R/GA Media Group |
| Executive Creative Director: | Nick Pringle |
| Creatives: | Nick Bygraves/James Greening |
| Agency Producer: | David Welch |
| Production Company: | MJZ |
| Director: | Henry Hobson |
| Post-Production Company: | NineteenTwenty |
| Edit Facility: | Work Editorial |
| Editor: | Stewart Reeves |
| Sound Design Company: | 750mph, London |
| Sound Designers: | Sam Ashwell/Michalis Anthis |
| Sound Mixers: | Sam Ashwell/Michalis Anthis |
| Music Production Company: | Mr Pape |
Description:
Similarly to Eurosport's Summer Olympics campaign, in this spot the sound design had a leading role.
Our goal was to offer the viewer a real immersive experience from the athlete’s POV. There was no shoot sound so most of the sound effects were recorded and built in the studio.
One of the challenges was the creation of the different crowds as they are very specific in Winter Games and they vary in size and the space they are in. In order to achieve realism, we kept the sound design natural and raw and kept the cinematic element subtle.