London International Awards
2022 Winners and Finalists
Bronze
Pharma & Medical
Social Responsibility/Awareness Campaign
| Entrant: | Eversana Intouch, New York |
| Brand: | The Chrysalis Initiative |
| Title(s): | "Erase the Line Campaign", "Erase the Line-1", "Erase the Line-2", "Erase the Line-3", "Erase the Line-4" |
| Corporate Name of Client: | The Chrysalis Initiative |
| Chrysalis Founder: | Jamil Rivers |
| Client President: | Jamil Rivers |
| Client Account Director: | Jackie Budd |
| Agency: | Eversana Intouch, New York |
| Agency President: | Angela Tenuta |
| Chief Creative Officer: | Susan Perlbachs |
| Executive Creative Director: | Nicholas Capanear |
| Creative Directors: | Ron Larson/Ivan Blotta/Diana Krulik-Bentzen |
| Copywriter: | Sara Blank |
| Illustrator: | Luciano Cian |
| Agency Producer: | British Randle |
| Agency Creative Technologist: | Craig Johnston |
| Agency Social Media Directors: | Amanda Owens/Laurie Meeks |
| Agency Strategy Director: | John Kenny |
| Analytics: | Michelle McConville |
| Enterprise Tranformation: | David Shupe |
| Production Company: | VideoCubo.tv |
Description:
In the US, Black women are 40% more likely to die from breast cancer than white women even though incidence rates are nearly identical.
Black women are often dismissed and ignored, and treated with prejudices that keep them from receiving an equitable standard of care.
This is in part due to lack of resources and racial bias in the healthcare system.
How do we reduce unequal treatment for Black women battling breast cancer?
We created the world's first digital resource specifically designed for Black women by Black women to directly address the problem.
It was time to ERASE THE LINE of inequality in breast cancer care by giving Black women the resources to identify and call out inequality and report that to other Black women and the medical establishment itself.