London International Awards
2022 Winners and Finalists
Silver
Pharma & Medical
Social Responsibility/Awareness Campaign
| Entrant: | ANGRY agency, Kyiv |
| Brand: | PrEP |
| Title(s): | "Position 1", "Position 2", "Position 3", "Position 4", "Position 5", "Position 6" |
| Corporate Name of Client: | Public Health Center, Ministry of Health of Ukraine |
| Chief Marketing Officer: | Valeriia Didenko |
| Agency: | ANGRY, Kyiv |
| Creative Director: | Serhii Malyk |
| Copywriter: | Serhii Malyk |
| Art Director: | Inna Alimova |
| Agency Graphic Designer: | Volodymyr Klimyk |
| Agency Head of Production: | Dasha Andriushchenko |
| Agency Managing Director: | Inna Polshyna |
Description:
Modern people are trying to find new forms of sex – threesomes, polyamory, open relationships, etc.
Our goal was to increase knowledge about PrEP (as an additional way to protect against HIV) among young people, as sex experiments are most specific to this target audience.
We have shown that PrEP is suitable not only for a specific audience but for everyone who has an active sex life. To tell that any sex is normal sex if it is safe, we created a series of 30 illustrations with different sex scenes and different characters of any sexual orientation and gender identity.
The only thing that unites is the shape of the blue PrEP pill, which symbolizes protection.